Having great visibility on a search engine will generally bring you a large amount of additional organic traffic. However, there are occasional unfortunate instances where this isn’t the case. If this happens there are several ways you can improve your SEO and ensure your organic techniques are luring in more website visitors and more customers.
Tracking your search engine ranking is a great way of understanding how your SEO efforts are doing. However, it’s important not to become overly fixated with metrics and figures. Your primary goal should always be on increasing traffic, leads and sales.
A common problem with internet marketing is that businesses are targeting the wrong keywords. It’s important to take a step back and make sure the keywords you’re focusing on are what your potential customers are actually searching for. Choosing the right keywords can be a difficult task, as you will have a specific way of describing your products or services and your potential customers will have a different way of phrasing what they need.
The way people search and the words they use can also rapidly change over time. You need to conduct regular keyword research in order to ensure your content is matching what people are searching for. You could also use a questionnaire or poll on your website to ask your customers how they would go about searching for your new product or service. A PPC campaign can also help you gain more knowledge on which keywords are being used.
It’s important to always keep an eye on your SERP (search engine results page). Ensure that your listing is completely accurate and unique, making sure it stands out against your competition. A useful tip is to think of yourself as someone who is searching for the products and services you offer and ask yourself honestly, “Which link would I click on?” The next step is to ensure your titles and meta descriptions are optimising your keywords and are also well written and captivating enough to encourage a click through.
Search engine behaviour is slowly beginning to change; not only do people not look at pages 2 or 3, searchers are now rarely scrolling to the bottom of page 1. In order to get the most traffic you need to be in the top 5 search results.
KPI Business Services can help to improve your internet marketing by using organic SEO techniques. We will ensure your website has high quality content and is optimised with the best keywords for your business.