Rug Doctor

Rug Doctor are the worldwide brand leader in carpet cleaning machine rental. In the UK alone we have over 400,000 rentals a year from almost 3000 rental outlets including B&Q, Homebase, Morrisons, Tesco, Johnsons the Cleaners and the Range.

Attracting new renters is our top priority and our website is one of our marketing tools for communicating with potential customers and directing them to their nearest store. 90% of UK households are no more than a 10 minute drive from a Rug Doctor rental location!

We launched our new website at the end of August 2011, shortly after this we started looking around for a competent SEO agency who was familiar with the CMS system we were using.

After a lot of searching, we were eventually recommended to try KPI and were encouraged to see that they were actively talking to people about SEO on the net, being guest speakers on SEO at events and were also proactive in sharing useful SEO information to the outside world. All good signs!

We received a proposal from them in November 2011 and they were subsequently appointed to handle our SEO requirements that month – starting work for us on 1st December.

At the outset, we set a benchmark of where we were and where we wanted to be. This included being on Page One for ‘Carpet Cleaning’ by the middle of 2012. It should be noted that we were on about page 17 at the time - given the competitiveness of this particular keyword!

Our old website had scored well in terms of visits (400 a day on average) - but the top searched keywords were the most likely ones for somebody looking for our company by its name.

50% of our traffic came direct at that time - someone actually punching in our website address. In other words, we were not attracting a much wider audience that would use more generic terms.

Typically, most of our consumers search using keywords to fix a problem carpet stain removal, carpet cleaning etc. Google likes to see itself as a problem solver, so the more we optimised this aspect the higher we knew we would rise up on the natural listings. But we knew it would take time. This is where KPI did such a great job on optimising the text on our pages and starting the all important link building. We were given weekly updates of our progress and monthly review documents that monitored the results, which proved very useful for presenting at management meetings.

I am delighted to say that we are now ranked on Page One for each of the 12 keywords we selected back in November – including carpet cleaning - which is a fantastic achievement.

Visits to our website are currently up 102% year on year (according to Google Analytics tracking) at 1500 hits a day. Direct traffic is now only 14% with 82% now being Search Traffic and 75% of hits are new visits.

KPI are now assisting our German company’s SEO requirements. I have no hesitation in recommending the KPI team to any company who want results.

Paul Fildes
Rug Doctor

July 2012

The Interactive Health and Safety Company (IHASCO)

The Interactive Health and Safety Company have been working with KPI and in particular Graham Loosley since November 2011. KPI help us with our website SEO and with article and blog writing and now also with social media. Two of us first met Graham at one of his excellent workshops on Strategic Internet Marketing in February 2011. We knew then that we would be able to work with such a personable chap!

The whole KPI team are very professionable, knowledgeable and something that's really important to us - approachable! They are ready to go that extra mile when we need it and are always ready to adapt to our ever-changing needs and requirements. We'd be pleased to recommend both the services and the staff at KPI.

Sarah Cushenan
The Interactive Health and Safety Company

July 2012

Terminex Ltd.

Terminex Limited holds professionalism and high quality service at the heart of its business ethos, and so we are delighted to have found a perfect cultural match from KPIB, who have been experts in delivering high quality management consultancy and SEO services to our business. Any management consultant will tell you that without listening to your clients and understanding their strategic objectives, the resulting advice will often fail to deliver. This is precisely why we have been so delighted with the quality of the services provided by KPIB. They understand the importance of understanding our business, and have worked very closely with our marketing team to ensure that our internet marketing strategy, together with website content and layout, has been focused and strategic - with astounding results. Teminex Limited ‘s website is now one of the top pest control companies to be found generically on google, and more importantly we are being found for the right reasons – focusing on our professional service and our areas of expertise. Our website has not required a major overhaul to achieve this, but more a careful analysis and fine tuning to make sure everything works correctly. KPIB has helped us to use the sessional variations in our business to run targeted campaigns on the internet, via blogs and press releases. The beauty of these campaigns is that the resulting information which has been created now provides a wonderful database of information on our website for current and prospective clients.

KPIB’s dynamic business model, which actually trains its clients to understand how the internet grades and prioritises businesses, was a significant reason in choosing KPIB. We were so excited to find an SEO company that was so transparent and willing to share its information with its clients. With previous SEO companies, whom we had used in the past, we felt like outsiders with very little understanding of how the internet found our business, and even switching SEO’s - to more expensive SEO companies, had still failed to deliver results. None of our previous SEO’s took the time to truly understand our business. Instead they gave us flashy “pay per click” campaigns, which whilst helpful, were not enduring.

We are without hesitation in recommending KPIB to any prospective clients, as they are using a business model that works, no matter what the size of your business.

Rachel Weston
Terminex Ltd.

July 2012

Nexxia Audio Solutions

KPI are one of those companies that you get an instant feel of confidence from, and know you want to work with them. Many companies particularly around SEO can be pushy, and it’s difficult to know if they really know there stuff.

I came across KPI through a Training Course and on that day was impressed with Graham’s honesty and straight to the point approach. Sometimes it is the simplest things which get overlooked by companies that are also crucially important.

We’ve been working with KPI now for year and a half and every call with Graham is as valuable as the next as we uncover issues with our existing website that must be resolved, or develop and train on new technologies for us such as Social Media.

You don’t need to be concerned about what they are doing or working on and the weekly reports show the results and the in depth reports show everything you need to know about how things are progressing.

Without KPI we would not be where we are today, and certainly looking forward to future results whilst working together with them.

Simon Jacobs
Managing Director
Nexxia Audio Solutions

July 2012


We first had contact with KPI through attending SEO seminars. The seminars were excellent, professionally presented and very informative; it was obvious that Graham and KPI had an extensive knowledge of Search Engine Optimisation, Social Media, and Email Marketing. Immediately after the seminars, we employed KPI for all areas of our SEO, which has included a site re-development, article writing, and link building to name a few.

KPI’s work is outstanding, their customer service is second to none and they are very customer focussed. Their knowledge of SEO allows them to adapt campaigns to suit the relevant market places for their customer. Working with KPI has been very successful for our on-going website development. I have not hesitated in recommending KPI.

Ann Smith

July 2012

Been on-board with KPI for a few months now and I'm pleased with the positive 'white hat' results achieved in the search engines with the help supplied from KPI.

I was with a previous SEO company for many years and received very bad service and it's been a breath of fresh air to move my business over in the hands of KPI of which I trust, they just get it done, happy customer here.

Will Plane

July 2012

Architects Corporation Ltd

The service we receive from KPI is excellent. They are very responsive and the advice they provide is spot on.

Matt and the KPI design team have been superb in assisting with changes to our website and developing our SEO services. We would recommend KPI without question.

Alex Gili-Ross,
Architects Corporation Ltd

February 2012

Brophies the Caterers

I have been delighted with the work KPI have undertaken. The team have guided and coached me and no query is too small to be given a clear and understandable response. Together we have created a strategic approach and the pace is geared to my schedule. We are seeing results with more enquiries through my website, while the weekly updates and monthly phone coaching sessions are extremely helpful and allow me to focus this important tool in my sales and marketing strategy.

I would have no hesitation in recommending KPI and have already done so. At Brophies the Caterer we like to be associated with companies who take a pride in their work, who offer efficient, quality reliable services that best reflect our ethos of excellence in products and service.

Martin Brophy,
Brophies the Caterers

November 2011