Tag Archives: web marketing

Search Engine Optimisation – shining a light on your patch of cyberspace

Posted on 14/07/2012 by

It was William Gibson who first popularised the word cyberspace in his seminal 1980s sci-fi novel, Neuromancer. Since then, the virtual world has become increasingly complex. People, companies and organisations now have a vast online presence, impossible to see all in … Continue reading →

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Top PPC Tips From This Year’s SMX London Conference

Posted on 18/05/2012 by

  Last week Chelsea Football Club was full of SEO and PPC experts for SMX London, the world leading search engine marketing conference. The most accomplished search engine marketers in the world, including Search Engine Land editor Chris Sherman and … Continue reading →

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Google Releases New PageRank Update

Posted on 04/05/2012 by

Yesterday, Google released a new PageRank toolbar update. The release was a hot topic on Twitter for all bloggers and webmasters who have been desperately awaiting the new update since Google’s last PageRank release back in February. A PageRank is … Continue reading →

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Google Announce Changes to AdWords ‘Rotate Evenly’ Settings

Posted on 03/05/2012 by

  This week, Google announced that major changes will occur to the AdWords rotation tool. The current rotation setting allows users to test new advertising techniques by selecting either ‘optimise for clicks’, ‘optimise for conversions’ or ‘rotate evenly’.  Next week, … Continue reading →

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Optimising Facebook profiles for search

Posted on 28/03/2012 by

As we’ve previously discussed on the blog, mobile web traffic is increasing, with nearly 12% of website traffic coming from smartphones and tablets alone. Beating even this, however, is Facebook, which sees 50% of its traffic coming from mobile users; … Continue reading →

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Conventional PPC Techniques Don’t Work For All AdWords Accounts

Posted on 23/03/2012 by

Recent studies have shown that traditional PPC wisdom is not true for all AdWords accounts and while conventional rules work for some companies, there are certain techniques that should possibly be ignored. Never force account creation It is a common … Continue reading →

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SEO vs Social Media: Which Is More Important?

Posted on 21/12/2011 by

Webmarketing123’s State of Digital Marketing Report showed interesting figures for SEOs last month. The majority of B2B marketers (57%) and almost half of B2C marketers (41%) said SEO had the biggest impact on their lead generation goals of all online marketing tactics. By contrast, … Continue reading →

Posted in Facebook, Google, Google Plus, Internet Marketing, LinkedIn, PPC, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , | Leave a comment