Tag Archives: social media

How Pinterest Analytics Will Benefit SEO

Social networking is not necessarily all social and no networking, as an old university lecturer of mine once said. It’s impossible to ignore the impact it’s had on businesses and marketing. While Pinterest may not be the most obvious choice … Continue reading

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KPI at the boat show

Our very own SEO expert, Graham Loosley, is very much in demand these days. He’s spoken at hundreds of conferences, meetings and events over the years, so when he was asked to deliver an SEO presentation at the Boat Show, … Continue reading

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Google+ Local: a better reason to use Google+?

Back in November, we announced that the inevitable had happened; Google had begun to create links between Google+ and its other products. Well, it’s happened again, with the announcement that Google Places is being replaced with Google+ Local. Google Places … Continue reading

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Optimising Facebook profiles for search

As we’ve previously discussed on the blog, mobile web traffic is increasing, with nearly 12% of website traffic coming from smartphones and tablets alone. Beating even this, however, is Facebook, which sees 50% of its traffic coming from mobile users; … Continue reading

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Black Friday! – Are you prepared?

It’s that time of year again when thousands of businesses all over the globe begin to fight for custom amongst the array of competitive sales and offers around Black Friday (25th November) and Cyber Monday (28th November). However, times have … Continue reading

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Using social media to boost your business

Marketing has got clever. Content and key words are no longer enough in terms of building site authority. An increase in social media advertising means that people, and search engines, now look for brand personality. Facebook has replaced Google as … Continue reading

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Facebook EdgeRank: understand social media and capture your audience

Few of us understand it and very few of us have even heard of it; but Facebook’s EdgeRank is fundamental in the world of marketing via social media. Facebook EdgeRank is an algorithm that Facebook uses to determine what appears … Continue reading

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Facebook’s business pages become more ‘personal’

At last the most popular social networking site has taken the steps necessary to continue the ‘revolution’ in social media. Facebook has refreshed and updated the business pages on its website so that they are now more personalised, containing features already … Continue reading

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Google CEO Schmidt steps down, but is not out

After last week’s shock announcement that the Google CEO of ten years, Eric Schmidt, was to step down, he has declared he expects to spend another ten years at the company. Schmidt, who will be replaced by Google co-founder Larry Page … Continue reading

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