Tag Archives: SEO

“Olsen, draft a press release. The world needs to know…”

A digital press release isn’t just there to attract the eye of a harried newsdesk intern; it can boost your online reputation and drag people into your website. It’s what those sadly afflicted by buzzword retention call “link bait”. To … Continue reading

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The decline of the corporate blog – Does it still have relevance?

The latest figures for Fortune 500 companies show that although 50% of companies had blogs in 2010, this had dropped to 37% in 2011. The reason for this has been long debated, with budget and time constraints, the rise of social … Continue reading

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The benefits of natural anchor text: why Bush is no longer a “miserable failure”

Once upon a time, you could type the words “Miserable Failure” into Google and the first hit would be George W. Bush. As if evidence were needed of the power of Search Engine Optimisation (SEO), a web-site that did not … Continue reading

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Bing’s Phoenix update – Yahoo! Site Explorer rises from the ashes

Yesterday, Bing released a major update of their webmaster tools, called Phoenix – presumably because animals beginning with ‘P’ are in. Or they like X-Men. The update has made several improvements, but the most exciting is the addition of Link … Continue reading

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Yahoo! release ‘Axis’ – a new search tool

Yahoo!, of directory and webmail fame, have just launched an intriguing new tool that they claim “redefines what it means to search and browse the Web”. It is called Axis, and while it is certainly interesting, whether it will change the … Continue reading

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Google Chrome becomes the most popular web browser (sort of)

I was watching ‘Buffy the Vampire Slayer’ back in 2002 when I first realised that Google was going to be a big thing. When Willow asked the question, “Have you Googled her yet?” it sounded at least vaguely suggestive, but … Continue reading

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Image and Photo SEO Tips

When it comes to SEO, images tend to be neglected. Although web designers, photographers and graphic designers can spend hours sourcing and creating the perfect pictures for your site, it’s important to remember that looks aren’t everything. Don’t use images … Continue reading

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Majestic SEO Release ‘Flow Metrics’

UK based Majestic SEO have just released two new tools for measuring the importance and trustworthiness of links coming to a website. These tools are called ‘Flow Metrics’, and may form a valuable addition to current methods of measuring the … Continue reading

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Directories are dead. (Long live directories.)

Submitting your website URL to a directory site used to be a standard practice in order to improve your position in the Google rankings. Today, these sites appear to be in decline, with some advising that they aren’t worth the … Continue reading

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Google Releases New PageRank Update

Yesterday, Google released a new PageRank toolbar update. The release was a hot topic on Twitter for all bloggers and webmasters who have been desperately awaiting the new update since Google’s last PageRank release back in February. A PageRank is … Continue reading

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