Tag Archives: SEO

KPI at Retra’s Annual Industry Conference

Posted on 07/05/2013 by

When asked to deliver a presentation again at this year’s Retra conference, we were delighted to attend and offer our expertise. Our SEO expert Graham Loosley travels far and wide these days, and despite it being his birthday, he made … Continue reading →

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How Pinterest Analytics Will Benefit SEO

Posted on 20/03/2013 by

Social networking is not necessarily all social and no networking, as an old university lecturer of mine once said. It’s impossible to ignore the impact it’s had on businesses and marketing. While Pinterest may not be the most obvious choice … Continue reading →

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How did Interflora get back in Google’s good books so quickly?

Posted on 08/03/2013 by

Risking the wrath of Google is never a good idea: just ask Interflora – who were recently caught out using dodgy SEO tactics. Overnight the online florist disappeared from Google’s search results for all their major search terms. With all … Continue reading →

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Google dish out SEO setback to Interflora in the run up to Mother’s day

Posted on 24/02/2013 by

If you actually want people to see your website, you need to make sure it’s optimised so it appears high in the search results. However, you also need to make sure the strategies your SEO company use are ethical and … Continue reading →

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KPI at the boat show

Posted on 15/01/2013 by

Our very own SEO expert, Graham Loosley, is very much in demand these days. He’s spoken at hundreds of conferences, meetings and events over the years, so when he was asked to deliver an SEO presentation at the Boat Show, … Continue reading →

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Do you need keywords in your domain name?

Posted on 05/10/2012 by

It seems the folks at Google are finally getting around to doing all the things they said they’d do. We’ve been telling customers for years that keywords in domain names won’t be as important. Now our predictions are finally coming … Continue reading →

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Search Engine Optimisation – shining a light on your patch of cyberspace

Posted on 14/07/2012 by

It was William Gibson who first popularised the word cyberspace in his seminal 1980s sci-fi novel, Neuromancer. Since then, the virtual world has become increasingly complex. People, companies and organisations now have a vast online presence, impossible to see all in … Continue reading →

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“Olsen, draft a press release. The world needs to know…”

Posted on 14/07/2012 by

A digital press release isn’t just there to attract the eye of a harried newsdesk intern; it can boost your online reputation and drag people into your website. It’s what those sadly afflicted by buzzword retention call “link bait”. To … Continue reading →

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The decline of the corporate blog – Does it still have relevance?

Posted on 26/06/2012 by

The latest figures for Fortune 500 companies show that although 50% of companies had blogs in 2010, this had dropped to 37% in 2011. The reason for this has been long debated, with budget and time constraints, the rise of social … Continue reading →

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The benefits of natural anchor text: why Bush is no longer a “miserable failure”

Posted on 14/06/2012 by

Once upon a time, you could type the words “Miserable Failure” into Google and the first hit would be George W. Bush. As if evidence were needed of the power of Search Engine Optimisation (SEO), a web-site that did not … Continue reading →

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