Tag Archives: search engine optimisation

How Pinterest Analytics Will Benefit SEO

Posted on 20/03/2013 by

Social networking is not necessarily all social and no networking, as an old university lecturer of mine once said. It’s impossible to ignore the impact it’s had on businesses and marketing. While Pinterest may not be the most obvious choice … Continue reading →

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How did Interflora get back in Google’s good books so quickly?

Posted on 08/03/2013 by

Risking the wrath of Google is never a good idea: just ask Interflora – who were recently caught out using dodgy SEO tactics. Overnight the online florist disappeared from Google’s search results for all their major search terms. With all … Continue reading →

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Google dish out SEO setback to Interflora in the run up to Mother’s day

Posted on 24/02/2013 by

If you actually want people to see your website, you need to make sure it’s optimised so it appears high in the search results. However, you also need to make sure the strategies your SEO company use are ethical and … Continue reading →

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KPI at the boat show

Posted on 15/01/2013 by

Our very own SEO expert, Graham Loosley, is very much in demand these days. He’s spoken at hundreds of conferences, meetings and events over the years, so when he was asked to deliver an SEO presentation at the Boat Show, … Continue reading →

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Zen Buddhism and the Art of Link Building

Posted on 16/08/2012 by

It seems that since the latest Google Panda update, article directories have slowly become an outdated SEO tactic along with many others. With Google constantly updating its algorithm, article directories are now considered to be the easy way out when … Continue reading →

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Search Engine Optimisation – shining a light on your patch of cyberspace

Posted on 14/07/2012 by

It was William Gibson who first popularised the word cyberspace in his seminal 1980s sci-fi novel, Neuromancer. Since then, the virtual world has become increasingly complex. People, companies and organisations now have a vast online presence, impossible to see all in … Continue reading →

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The decline of the corporate blog – Does it still have relevance?

Posted on 26/06/2012 by

The latest figures for Fortune 500 companies show that although 50% of companies had blogs in 2010, this had dropped to 37% in 2011. The reason for this has been long debated, with budget and time constraints, the rise of social … Continue reading →

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The benefits of natural anchor text: why Bush is no longer a “miserable failure”

Posted on 14/06/2012 by

Once upon a time, you could type the words “Miserable Failure” into Google and the first hit would be George W. Bush. As if evidence were needed of the power of Search Engine Optimisation (SEO), a web-site that did not … Continue reading →

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Bing’s Phoenix update – Yahoo! Site Explorer rises from the ashes

Posted on 08/06/2012 by

Yesterday, Bing released a major update of their webmaster tools, called Phoenix – presumably because animals beginning with ‘P’ are in. Or they like X-Men. The update has made several improvements, but the most exciting is the addition of Link … Continue reading →

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Yahoo! release ‘Axis’ – a new search tool

Posted on 24/05/2012 by

Yahoo!, of directory and webmail fame, have just launched an intriguing new tool that they claim “redefines what it means to search and browse the Web”. It is called Axis, and while it is certainly interesting, whether it will change the … Continue reading →

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