Tag Archives: search engine optimisation

A Top Level Domain for Scotland?

As Scotland’s first minister Alex Salmond announced plans for an independence referendum in 2014 the odds of Scotland becoming an independent nation may have increased. But how is national identity reflected on the Internet? Top Level Domains (TLDs) such as … Continue reading

Posted in Domain names, Domains, Internet Marketing, PageRank, Search Engine Optimisation, SEO | Tagged , , , , , , , , , , | Leave a comment

Is Google Still the Future of Search Engine Optimisation?

Google has had a rough time of it of late. In the past month it has had to hobble its own browser’s rankings after the search giant breached its own rules on paid links; been accused of breaching trust for … Continue reading

Posted in Ask Jeeves, Bing, Google, Google Chrome, Google Plus, Internet Marketing, Microsoft, PPC, Search Engine Optimisation, SEO, Yahoo! | Tagged , , , , , , | Leave a comment

“It don’t matter if you’re black or white” – well, it certainly does when it comes to hats, Google!

We’ve all heard the saying “Oh, How the Mighty Fall” – well Google are certainly feeling the brunt of that particular phrase at the moment. Google are well known for being strongly against websites that buy links and have thin … Continue reading

Posted in Black tactics, Google, Google Chrome, Internet Marketing, Link Building, News, Search Engine Optimisation, SEO, Uncategorized | Tagged , , , , | Leave a comment

SEO vs Social Media: Which Is More Important?

Webmarketing123’s State of Digital Marketing Report showed interesting figures for SEOs last month. The majority of B2B marketers (57%) and almost half of B2C marketers (41%) said SEO had the biggest impact on their lead generation goals of all online marketing tactics. By contrast, … Continue reading

Posted in Facebook, Google, Google Plus, Internet Marketing, LinkedIn, PageRank, PPC, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , | Leave a comment

How will Google’s newest update impact B2B marketing?

So Google’s “freshness” update took place on November 3rd. The most recent change to the search algorithm has aimed to make Google’s SERPs pages, well, fresher. Google said it would impact 35% of searches, prioritising new pages more highly than … Continue reading

Posted in Article Marketing, Google, Internet Marketing, News, PageRank, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , | Leave a comment

Using social media to boost your business

Marketing has got clever. Content and key words are no longer enough in terms of building site authority. An increase in social media advertising means that people, and search engines, now look for brand personality. Facebook has replaced Google as … Continue reading

Posted in Facebook, Google, Google Plus, Internet Marketing, LinkedIn, PageRank, Search Engine Optimisation, SEO, Social Media Marketing, Twitter | Tagged , , , , , | Leave a comment

When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move

When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move We said it would happen and it has. Last night, Google unveiled the first of the new Google+ brand pages. A couple of weeks … Continue reading

Posted in Google, Google Plus, Internet Marketing, News, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , | Leave a comment

PageRank Update Is Good News for KPI

PageRank Update Is Good News for KPI Google have, as they periodically do, updated the PageRank feature of their toolbar and we here at KPI are pleased to have received a boost to our ranking. PageRank, for the uninitiated, is … Continue reading

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Corporate Friends: Facebook Pages More Popular than Company Sites

Corporate Friends: Facebook Pages More Popular than Company Sites If you contact an SEO company for help in improving your online visibility, it’s quite probable that one of the first bits of advice they will give you is to set … Continue reading

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Can’t Live With ‘Em, Can’t Rank Without ‘Em: Google to Index Facebook Comments

Can’t Live With ‘Em, Can’t Rank Without ‘Em: Google to Index Facebook Comments We’ve already spoken here on the blog about the increasing influence that social media is having on search engine results. Recent figures suggest that 16% of all … Continue reading

Posted in Google, Internet Marketing, News, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , | Leave a comment