Tag Archives: ppc

Google AdWords Introduces Major Changes to Keyword Match Types

Posted on 26/04/2012 by Hannah Keane

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading →

Posted in AdWords, Email Marketing, Google, Internet Marketing, PPC | Tagged Google, google adwords, internet marketing, keyword phrases, KPI, marketing, Online Adverts., online marketing, pay per click, ppc, ppc ad campaigns, ppc advertising | Leave a comment

Conventional PPC Techniques Don’t Work For All AdWords Accounts

Posted on 23/03/2012 by Hannah Keane

Recent studies have shown that traditional PPC wisdom is not true for all AdWords accounts and while conventional rules work for some companies, there are certain techniques that should possibly be ignored. Never force account creation It is a common … Continue reading →

Posted in AdWords, Google, PPC | Tagged Google, internet marketing, keyword phrases, Online Adverts., pay per click, ppc, ppc ad campaigns, ppc advertising, web marketing | Leave a comment

It’s an Apple-shaped World: We Just Advertise In It

Posted on 07/03/2012 by Michael Mills

Optimise Your Ecommerce Website for Mobile Browsing The iPad HD launches later today and it’s set to be the biggest technology launch since… well, since the iPad 2. We also expect the latest iteration of the iPhone (the iPhone 5) … Continue reading →

Posted in AdWords, Google, News, PPC, Search Engine Optimisation, SEO | Tagged apple, ipad 3, ipad hd, iphone, iphone 5, mobile optimisation, mobile web browsing, pay per click, ppc, search engine optimisation, SEO | Leave a comment

The Good, the Bad and the Googleplex

Posted on 16/02/2012 by Michael Mills

Is Google Good or Evil? 2002. Google was still very much the golden boy of the internet. Their clean and relevant results were even then making the competition look dated. Best of all, they were one of the good guys; … Continue reading →

Posted in Charity, Google, Google Plus, Google Plus Your World, PPC, Search Engine Optimisation, SEO | Tagged Google, Google Plus Your World, ppc, SEO | Leave a comment

AdWords: The Quadruple Case Study

Posted on 22/12/2011 by Kate Hallé

Setting up a Google AdWords account is relatively straight forward, right? Think of a few words people use to search for your product or service, write a few short ads, put some money in the account and wait for the … Continue reading →

Posted in Internet Marketing, PPC | Tagged Case study, Google, google adwords, internet marketing, KPI, Online Adverts., ppc, ppc advertising, Return on Investment | Leave a comment

Internet marketing continues to grow at the expense of offline marketing

Posted on 15/10/2011 by Graham Loosley

The BBC reports that Google’s third quarter revenue is up 26% year on year. Larry Page’s commentary is all about Google+ reaching 40 million users but it isn’t even a revenue source (yet?) and the BBC didn’t even challenge this. Continue reading →

Posted in Google, Google Plus, Internet Marketing, News, PPC, Search Engine Optimisation, SEO | Tagged Google, internet marketing, larry page, ppc, SEO | Leave a comment

Google studies the incremental clicks impact of search advertising

Posted on 15/08/2011 by kate

PPC (pay-per-click) advertising is both an effective and popular online marketing tool. Over the next few years it has been estimated that around £25 billion is going to be spent on PPC ad campaigns. This kind of online advertising is … Continue reading →

Posted in PPC | Tagged Google, pay per click, pay per click ad campaigns, pay per click advertising, ppc, ppc ad campaigns, ppc advertising, search engine optimisation, search engine optimization, SEO | Leave a comment

Adwords Express: Advertising Made Easy For Local Businesses

Posted on 02/08/2011 by kate

On July 25th 2011, Google officially launched AdWords Express. First launched in October 2010 under the name ‘Google Boost’, the updated AdWords Express makes it simple, fast and stress-free for users to start advertising online. AdWords Express was essentially created … Continue reading →

Posted in PPC | Tagged adwords exprses, Google, google adwords, google adwords express, google boost, pay per click, ppc | Leave a comment

“Location targeting” in Google Adwords becomes more advanced.

Posted on 24/03/2011 by kate

Google has given the Adwords user a significant increase in control over one of the programme’s main features: location targeting. The location targeting feature means that businesses can display their adverts to users in specific geographic locations such as countries, … Continue reading →

Posted in PPC | Tagged adwords, exclude physical location, Google, google adwords, location targeting, pay per click, ppc, target physical location | Leave a comment

It takes time to optimise your Search performance

Posted on 16/07/2010 by kate

SEO takes time and commitment to achieve top listings on the major search engines. Many webmasters still believe that they will be on Page one immediately after submitting their website to Google. It may have worked in the past, but it … Continue reading →

Posted in Google, Internet Marketing, Search Engine Optimisation | Tagged Google, keywords, pay per click, pay per click campaigns, ppc, ppc ad campaigns, search engine optimisation, search engine performance, SEO | Leave a comment