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Tag Archives: ppc
AdWords: The Quadruple Case Study
Setting up a Google AdWords account is relatively straight forward, right? Think of a few words people use to search for your product or service, write a few short ads, put some money in the account and wait for the … Continue reading
Posted in Internet Marketing, PPC
Tagged Case study, Google, google adwords, internet marketing, KPI, Online Adverts., ppc, ppc advertising, Return on Investment
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Internet marketing continues to grow at the expense of offline marketing
The BBC reports that Google’s third quarter revenue is up 26% year on year. Larry Page’s commentary is all about Google+ reaching 40 million users but it isn’t even a revenue source (yet?) and the BBC didn’t even challenge this. Continue reading
Posted in Google, Google Plus, Internet Marketing, News, PPC, Search Engine Optimisation, SEO
Tagged Google, internet marketing, larry page, ppc, SEO
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Adwords Express: Advertising Made Easy For Local Businesses
On July 25th 2011, Google officially launched AdWords Express. First launched in October 2010 under the name ‘Google Boost’, the updated AdWords Express makes it simple, fast and stress-free for users to start advertising online. AdWords Express was essentially created … Continue reading
Posted in PPC
Tagged adwords exprses, Google, google adwords, google adwords express, google boost, pay per click, ppc
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“Location targeting” in Google Adwords becomes more advanced.
Google has given the Adwords user a significant increase in control over one of the programme’s main features: location targeting. The location targeting feature means that businesses can display their adverts to users in specific geographic locations such as countries, … Continue reading
Posted in PPC
Tagged adwords, exclude physical location, Google, google adwords, location targeting, pay per click, ppc, target physical location
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