Tag Archives: pay per click

Google Announce Changes to AdWords ‘Rotate Evenly’ Settings

Posted on 03/05/2012 by Hannah Keane

  This week, Google announced that major changes will occur to the AdWords rotation tool. The current rotation setting allows users to test new advertising techniques by selecting either ‘optimise for clicks’, ‘optimise for conversions’ or ‘rotate evenly’.  Next week, … Continue reading →

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Google AdWords Introduces Major Changes to Keyword Match Types

Posted on 26/04/2012 by Hannah Keane

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading →

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Conventional PPC Techniques Don’t Work For All AdWords Accounts

Posted on 23/03/2012 by Hannah Keane

Recent studies have shown that traditional PPC wisdom is not true for all AdWords accounts and while conventional rules work for some companies, there are certain techniques that should possibly be ignored. Never force account creation It is a common … Continue reading →

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It’s an Apple-shaped World: We Just Advertise In It

Posted on 07/03/2012 by Michael Mills

Optimise Your Ecommerce Website for Mobile Browsing The iPad HD launches later today and it’s set to be the biggest technology launch since… well, since the iPad 2. We also expect the latest iteration of the iPhone (the iPhone 5) … Continue reading →

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Google studies the incremental clicks impact of search advertising

Posted on 15/08/2011 by kate

PPC (pay-per-click) advertising is both an effective and popular online marketing tool. Over the next few years it has been estimated that around £25 billion is going to be spent on PPC ad campaigns. This kind of online advertising is … Continue reading →

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Adwords Express: Advertising Made Easy For Local Businesses

Posted on 02/08/2011 by kate

On July 25th 2011, Google officially launched AdWords Express. First launched in October 2010 under the name ‘Google Boost’, the updated AdWords Express makes it simple, fast and stress-free for users to start advertising online. AdWords Express was essentially created … Continue reading →

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“Location targeting” in Google Adwords becomes more advanced.

Posted on 24/03/2011 by kate

Google has given the Adwords user a significant increase in control over one of the programme’s main features: location targeting. The location targeting feature means that businesses can display their adverts to users in specific geographic locations such as countries, … Continue reading →

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It takes time to optimise your Search performance

Posted on 16/07/2010 by kate

SEO takes time and commitment to achieve top listings on the major search engines. Many webmasters still believe that they will be on Page one immediately after submitting their website to Google. It may have worked in the past, but it … Continue reading →

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