Tag Archives: online marketing

Search Engine Optimisation – shining a light on your patch of cyberspace

Posted on 14/07/2012 by

It was William Gibson who first popularised the word cyberspace in his seminal 1980s sci-fi novel, Neuromancer. Since then, the virtual world has become increasingly complex. People, companies and organisations now have a vast online presence, impossible to see all in … Continue reading →

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Google Releases New AdWords Auction Report Feature

Posted on 31/05/2012 by

Earlier this week Google released a new reporting feature called ‘Auction Insights’. This new tool allows advertisers to view a report that shows how much impression share they are getting for specific keywords, and who their main competitors are. Google … Continue reading →

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Google Releases New PageRank Update

Posted on 04/05/2012 by

Yesterday, Google released a new PageRank toolbar update. The release was a hot topic on Twitter for all bloggers and webmasters who have been desperately awaiting the new update since Google’s last PageRank release back in February. A PageRank is … Continue reading →

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Google AdWords Introduces Major Changes to Keyword Match Types

Posted on 26/04/2012 by

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading →

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Optimising Facebook profiles for search

Posted on 28/03/2012 by

As we’ve previously discussed on the blog, mobile web traffic is increasing, with nearly 12% of website traffic coming from smartphones and tablets alone. Beating even this, however, is Facebook, which sees 50% of its traffic coming from mobile users; … Continue reading →

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Too Flash for their own good? SEO on Flash sites

Posted on 27/02/2012 by

Keep your website simple for improved SEO Sometimes designers let style get in the way of substance. It happened with the sleek new iPhone 4 case which caused the phone to lose signal, the cars which are modified to be … Continue reading →

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SEO vs Social Media: Which Is More Important?

Posted on 21/12/2011 by

Webmarketing123’s State of Digital Marketing Report showed interesting figures for SEOs last month. The majority of B2B marketers (57%) and almost half of B2C marketers (41%) said SEO had the biggest impact on their lead generation goals of all online marketing tactics. By contrast, … Continue reading →

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