Tag Archives: KPI

KPI at the boat show

Our very own SEO expert, Graham Loosley, is very much in demand these days. He’s spoken at hundreds of conferences, meetings and events over the years, so when he was asked to deliver an SEO presentation at the Boat Show, … Continue reading

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Google Releases New AdWords Auction Report Feature

Earlier this week Google released a new reporting feature called ‘Auction Insights’. This new tool allows advertisers to view a report that shows how much impression share they are getting for specific keywords, and who their main competitors are. Google … Continue reading

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Top PPC Tips From This Year’s SMX London Conference

  Last week Chelsea Football Club was full of SEO and PPC experts for SMX London, the world leading search engine marketing conference. The most accomplished search engine marketers in the world, including Search Engine Land editor Chris Sherman and … Continue reading

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Google AdWords Introduces Major Changes to Keyword Match Types

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading

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AdWords: The Quadruple Case Study

Setting up a Google AdWords account is relatively straight forward, right? Think of a few words people use to search for your product or service, write a few short ads, put some money in the account and wait for the … Continue reading

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When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move

When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move We said it would happen and it has. Last night, Google unveiled the first of the new Google+ brand pages. A couple of weeks … Continue reading

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PageRank Update Is Good News for KPI

PageRank Update Is Good News for KPI Google have, as they periodically do, updated the PageRank feature of their toolbar and we here at KPI are pleased to have received a boost to our ranking. PageRank, for the uninitiated, is … Continue reading

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