Tag Archives: keyword phrases

Google Announce Changes to AdWords ‘Rotate Evenly’ Settings

Posted on 03/05/2012 by Hannah Keane

  This week, Google announced that major changes will occur to the AdWords rotation tool. The current rotation setting allows users to test new advertising techniques by selecting either ‘optimise for clicks’, ‘optimise for conversions’ or ‘rotate evenly’.  Next week, … Continue reading →

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Google AdWords Introduces Major Changes to Keyword Match Types

Posted on 26/04/2012 by Hannah Keane

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading →

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Conventional PPC Techniques Don’t Work For All AdWords Accounts

Posted on 23/03/2012 by Hannah Keane

Recent studies have shown that traditional PPC wisdom is not true for all AdWords accounts and while conventional rules work for some companies, there are certain techniques that should possibly be ignored. Never force account creation It is a common … Continue reading →

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How does Google Instant affect search performance?

Posted on 21/09/2010 by kate

At the beginning of September Google introduced a new feature – Google Instant – which allows Google to predict what the user is searching for whilst typing their search query. For example if I was searching for ‘car insurance online’ … Continue reading →

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May Day Algorithm: Penalty or Update?

Posted on 09/08/2010 by kate

The May Day Algorithm was a change made to Google’s ranking algorithm. Initially, it was viewed as a penalty. This was because the new change meant that some websites lost 90% of their traffic from Google for keyword phrases with … Continue reading →

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