Tag Archives: internet marketing

How Pinterest Analytics Will Benefit SEO

Social networking is not necessarily all social and no networking, as an old university lecturer of mine once said. It’s impossible to ignore the impact it’s had on businesses and marketing. While Pinterest may not be the most obvious choice … Continue reading

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How did Interflora get back in Google’s good books so quickly?

Risking the wrath of Google is never a good idea: just ask Interflora – who were recently caught out using dodgy SEO tactics. Overnight the online florist disappeared from Google’s search results for all their major search terms. With all … Continue reading

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Google dish out SEO setback to Interflora in the run up to Mother’s day

If you actually want people to see your website, you need to make sure it’s optimised so it appears high in the search results. However, you also need to make sure the strategies your SEO company use are ethical and … Continue reading

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As smartphone owners increase, it’s time to focus on mobile

For the less technically inclined out there, I should probably point out that this post is about smartphones – the nifty gadgets which combine the functionality of a mobile phone and a computer. I’m not talking about phone owners who … Continue reading

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Search Engine Optimisation – shining a light on your patch of cyberspace

It was William Gibson who first popularised the word cyberspace in his seminal 1980s sci-fi novel, Neuromancer. Since then, the virtual world has become increasingly complex. People, companies and organisations now have a vast online presence, impossible to see all in … Continue reading

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The benefits of natural anchor text: why Bush is no longer a “miserable failure”

Once upon a time, you could type the words “Miserable Failure” into Google and the first hit would be George W. Bush. As if evidence were needed of the power of Search Engine Optimisation (SEO), a web-site that did not … Continue reading

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Bing’s Phoenix update – Yahoo! Site Explorer rises from the ashes

Yesterday, Bing released a major update of their webmaster tools, called Phoenix – presumably because animals beginning with ‘P’ are in. Or they like X-Men. The update has made several improvements, but the most exciting is the addition of Link … Continue reading

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Google+ Local: a better reason to use Google+?

Back in November, we announced that the inevitable had happened; Google had begun to create links between Google+ and its other products. Well, it’s happened again, with the announcement that Google Places is being replaced with Google+ Local. Google Places … Continue reading

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Google Releases New AdWords Auction Report Feature

Earlier this week Google released a new reporting feature called ‘Auction Insights’. This new tool allows advertisers to view a report that shows how much impression share they are getting for specific keywords, and who their main competitors are. Google … Continue reading

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Google Chrome becomes the most popular web browser (sort of)

I was watching ‘Buffy the Vampire Slayer’ back in 2002 when I first realised that Google was going to be a big thing. When Willow asked the question, “Have you Googled her yet?” it sounded at least vaguely suggestive, but … Continue reading

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