Tag Archives: Google

Webmasters Warned Over Unnatural Links

Here on the SEO blog we commonly refer to black hat SEO tactics. One of the most common black hat tactics is poor quality link-building. We have recently been contacted by numerous site owners who have found themselves downgraded or … Continue reading

Posted in Google, Search Engine Optimisation, SEO | Tagged , , , , , , , , | Comments Off

Conventional PPC Techniques Don’t Work For All AdWords Accounts

Recent studies have shown that traditional PPC wisdom is not true for all AdWords accounts and while conventional rules work for some companies, there are certain techniques that should possibly be ignored. Never force account creation It is a common … Continue reading

Posted in AdWords, Google, PPC | Tagged , , , , , , , , | Comments Off

The Good, the Bad and the Googleplex

Is Google Good or Evil? 2002. Google was still very much the golden boy of the internet. Their clean and relevant results were even then making the competition look dated. Best of all, they were one of the good guys; … Continue reading

Posted in Google, Google Plus, PPC, Search Engine Optimisation, SEO | Tagged , , , | Comments Off

Is Google Still the Future of Search Engine Optimisation?

Google has had a rough time of it of late. In the past month it has had to hobble its own browser’s rankings after the search giant breached its own rules on paid links; been accused of breaching trust for … Continue reading

Posted in Google, Google Chrome, Google Plus, Internet Marketing, PPC, Search Engine Optimisation, SEO, Yahoo! | Tagged , , , , , , | Comments Off

“It don’t matter if you’re black or white” – well, it certainly does when it comes to hats, Google!

We’ve all heard the saying “Oh, How the Mighty Fall” – well Google are certainly feeling the brunt of that particular phrase at the moment. Google are well known for being strongly against websites that buy links and have thin … Continue reading

Posted in Google, Google Chrome, Internet Marketing, Link Building, News, Search Engine Optimisation, SEO, Uncategorized | Tagged , , , , | Comments Off

AdWords: The Quadruple Case Study

Setting up a Google AdWords account is relatively straight forward, right? Think of a few words people use to search for your product or service, write a few short ads, put some money in the account and wait for the … Continue reading

Posted in Internet Marketing, PPC | Tagged , , , , , , , , | Comments Off

Will Facebook’s privacy bug affect the relevance of social media marketing?

Facebook’s latest privacy issue was once again the talking point of this week.The website’s bug saw some of Mark Zuckerberg’s private Facebook photographs being hacked and posted online (bizarrely on a bodybuilding forum, but let’s ignore that bit). Users claim that … Continue reading

Posted in Facebook, Google, Google Plus, Internet Marketing, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , , | Comments Off

How will Google’s newest update impact B2B marketing?

So Google’s “freshness” update took place on November 3rd. The most recent change to the search algorithm has aimed to make Google’s SERPs pages, well, fresher. Google said it would impact 35% of searches, prioritising new pages more highly than … Continue reading

Posted in Google, Internet Marketing, News, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , | Comments Off

When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move

When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move We said it would happen and it has. Last night, Google unveiled the first of the new Google+ brand pages. A couple of weeks … Continue reading

Posted in Google, Google Plus, Internet Marketing, News, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , | Comments Off

PageRank Update Is Good News for KPI

PageRank Update Is Good News for KPI Google have, as they periodically do, updated the PageRank feature of their toolbar and we here at KPI are pleased to have received a boost to our ranking. PageRank, for the uninitiated, is … Continue reading

Posted in Google, News, Search Engine Optimisation, SEO | Tagged , , , , | Comments Off