Tag Archives: Google

Is Google Still the Future of Search Engine Optimisation?

Posted on 25/01/2012 by michaelm

Google has had a rough time of it of late. In the past month it has had to hobble its own browser’s rankings after the search giant breached its own rules on paid links; been accused of breaching trust for … Continue reading →

Posted in Ask Jeeves, Bing, Google, Google Chrome, Google Plus, Internet Marketing, Microsoft, PPC, Search Engine Optimisation, SEO, Yahoo! | Tagged , , , , , , | Leave a comment

“It don’t matter if you’re black or white” – well, it certainly does when it comes to hats, Google!

Posted on 09/01/2012 by alisonh

We’ve all heard the saying “Oh, How the Mighty Fall” – well Google are certainly feeling the brunt of that particular phrase at the moment. Google are well known for being strongly against websites that buy links and have thin … Continue reading →

Posted in Black tactics, Google, Google Chrome, Internet Marketing, Link Building, News, Search Engine Optimisation, SEO, Uncategorized | Tagged , , , , | Leave a comment

AdWords: The Quadruple Case Study

Posted on 22/12/2011 by kateh

Setting up a Google AdWords account is relatively straight forward, right? Think of a few words people use to search for your product or service, write a few short ads, put some money in the account and wait for the … Continue reading →

Posted in Internet Marketing, PPC | Tagged , , , , , , , , | Leave a comment

Will Facebook’s privacy bug affect the relevance of social media marketing?

Posted on 09/12/2011 by kadied

Facebook’s latest privacy issue was once again the talking point of this week.The website’s bug saw some of Mark Zuckerberg’s private Facebook photographs being hacked and posted online (bizarrely on a bodybuilding forum, but let’s ignore that bit). Users claim that … Continue reading →

Posted in Article Marketing, Facebook, Google, Google Plus, Internet Marketing, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , , | Leave a comment

How will Google’s newest update impact B2B marketing?

Posted on 25/11/2011 by kadied

So Google’s “freshness” update took place on November 3rd. The most recent change to the search algorithm has aimed to make Google’s SERPs pages, well, fresher. Google said it would impact 35% of searches, prioritising new pages more highly than … Continue reading →

Posted in Article Marketing, Google, Internet Marketing, News, PageRank, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , | Leave a comment

When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move

Posted on 09/11/2011 by michaelm

When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move We said it would happen and it has. Last night, Google unveiled the first of the new Google+ brand pages. A couple of weeks … Continue reading →

Posted in Google, Google Plus, Internet Marketing, News, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , | Leave a comment

PageRank Update Is Good News for KPI

Posted on 09/11/2011 by michaelm

PageRank Update Is Good News for KPI Google have, as they periodically do, updated the PageRank feature of their toolbar and we here at KPI are pleased to have received a boost to our ranking. PageRank, for the uninitiated, is … Continue reading →

Posted in Google, News, PageRank, Search Engine Optimisation, SEO | Tagged , , , , | Leave a comment

Can’t Live With ‘Em, Can’t Rank Without ‘Em: Google to Index Facebook Comments

Posted on 03/11/2011 by michaelm

Can’t Live With ‘Em, Can’t Rank Without ‘Em: Google to Index Facebook Comments We’ve already spoken here on the blog about the increasing influence that social media is having on search engine results. Recent figures suggest that 16% of all … Continue reading →

Posted in Google, Internet Marketing, News, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , | Leave a comment

Here Comes Google+: The Advent of Social Engine Optimisation?

Posted on 03/11/2011 by michaelm

Here Comes Google+: The Advent of Social Engine Optimisation? The inevitable has happened. Google has begun to integrate Google+ into its existing products and services. Google Reader has received a major redesign to bring it in line stylistically and operationally … Continue reading →

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Internet marketing continues to grow at the expense of offline marketing

Posted on 15/10/2011 by graham

The BBC reports that Google’s third quarter revenue is up 26% year on year. Larry Page’s commentary is all about Google+ reaching 40 million users but it isn’t even a revenue source (yet?) and the BBC didn’t even challenge this. Continue reading →

Posted in Google, Google Plus, Internet Marketing, News, PPC, Search Engine Optimisation, SEO | Tagged , , , , | Leave a comment