Tag Archives: Google

How did Interflora get back in Google’s good books so quickly?

Posted on 08/03/2013 by

Risking the wrath of Google is never a good idea: just ask Interflora – who were recently caught out using dodgy SEO tactics. Overnight the online florist disappeared from Google’s search results for all their major search terms. With all … Continue reading →

Posted in Google, Internet Marketing, Link Building, Search Engine Optimisation, SEO | Tagged , , , , , , | Leave a comment

Google dish out SEO setback to Interflora in the run up to Mother’s day

Posted on 24/02/2013 by

If you actually want people to see your website, you need to make sure it’s optimised so it appears high in the search results. However, you also need to make sure the strategies your SEO company use are ethical and … Continue reading →

Posted in Google, Search Engine Optimisation | Tagged , , , , , , | Leave a comment

Search Engine Optimisation – shining a light on your patch of cyberspace

Posted on 14/07/2012 by

It was William Gibson who first popularised the word cyberspace in his seminal 1980s sci-fi novel, Neuromancer. Since then, the virtual world has become increasingly complex. People, companies and organisations now have a vast online presence, impossible to see all in … Continue reading →

Posted in Google, Internet Marketing, Link Building, Search Engine Optimisation, SEO | Tagged , , , , , | Leave a comment

Google Releases New AdWords Auction Report Feature

Posted on 31/05/2012 by

Earlier this week Google released a new reporting feature called ‘Auction Insights’. This new tool allows advertisers to view a report that shows how much impression share they are getting for specific keywords, and who their main competitors are. Google … Continue reading →

Posted in AdWords, Google, Internet Marketing, PPC | Tagged , , , , , , , , , , , , , , | Leave a comment

Google Chrome becomes the most popular web browser (sort of)

Posted on 23/05/2012 by

I was watching ‘Buffy the Vampire Slayer’ back in 2002 when I first realised that Google was going to be a big thing. When Willow asked the question, “Have you Googled her yet?” it sounded at least vaguely suggestive, but … Continue reading →

Posted in Google, Google Chrome, Internet Marketing, Search Engine Optimisation, SEO | Tagged , , , , , , | Leave a comment

Top PPC Tips From This Year’s SMX London Conference

Posted on 18/05/2012 by

  Last week Chelsea Football Club was full of SEO and PPC experts for SMX London, the world leading search engine marketing conference. The most accomplished search engine marketers in the world, including Search Engine Land editor Chris Sherman and … Continue reading →

Posted in AdWords, PPC | Tagged , , , , , , , , , | Leave a comment

Google Releases New PageRank Update

Posted on 04/05/2012 by

Yesterday, Google released a new PageRank toolbar update. The release was a hot topic on Twitter for all bloggers and webmasters who have been desperately awaiting the new update since Google’s last PageRank release back in February. A PageRank is … Continue reading →

Posted in Google, Internet Marketing, Search Engine Optimisation, SEO | Tagged , , , , , , , , | Leave a comment

Google Announce Changes to AdWords ‘Rotate Evenly’ Settings

Posted on 03/05/2012 by

  This week, Google announced that major changes will occur to the AdWords rotation tool. The current rotation setting allows users to test new advertising techniques by selecting either ‘optimise for clicks’, ‘optimise for conversions’ or ‘rotate evenly’.  Next week, … Continue reading →

Posted in AdWords, Google, Internet Marketing, PPC | Tagged , , , , , , , , | Leave a comment

Google AdWords Introduces Major Changes to Keyword Match Types

Posted on 26/04/2012 by

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading →

Posted in AdWords, Email Marketing, Google, Internet Marketing, PPC | Tagged , , , , , , , , , , , | Leave a comment

Webmasters Warned Over Unnatural Links

Posted on 11/04/2012 by

Here on the SEO blog we commonly refer to black hat SEO tactics. One of the most common black hat tactics is poor quality link-building. We have recently been contacted by numerous site owners who have found themselves downgraded or … Continue reading →

Posted in Google, Search Engine Optimisation, SEO | Tagged , , , , , , , , | Leave a comment