Tag Archives: Google

Google Releases New PageRank Update

Posted on 04/05/2012 by Hannah Keane

Yesterday, Google released a new PageRank toolbar update. The release was a hot topic on Twitter for all bloggers and webmasters who have been desperately awaiting the new update since Google’s last PageRank release back in February. A PageRank is … Continue reading →

Posted in Google, Internet Marketing, PageRank, Search Engine Optimisation, SEO | Tagged , , , , , , , , | Leave a comment

Google Announce Changes to AdWords ‘Rotate Evenly’ Settings

Posted on 03/05/2012 by Hannah Keane

  This week, Google announced that major changes will occur to the AdWords rotation tool. The current rotation setting allows users to test new advertising techniques by selecting either ‘optimise for clicks’, ‘optimise for conversions’ or ‘rotate evenly’.  Next week, … Continue reading →

Posted in AdWords, Google, Internet Marketing, PPC | Tagged , , , , , , , , | Leave a comment

Google AdWords Introduces Major Changes to Keyword Match Types

Posted on 26/04/2012 by Hannah Keane

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading →

Posted in AdWords, Email Marketing, Google, Internet Marketing, PPC | Tagged , , , , , , , , , , , | Leave a comment

Webmasters Warned Over Unnatural Links

Posted on 11/04/2012 by Kadie Dobson

Here on the SEO blog we commonly refer to black hat SEO tactics. One of the most common black hat tactics is poor quality link-building. We have recently been contacted by numerous site owners who have found themselves downgraded or … Continue reading →

Posted in Article Marketing, Black tactics, Google, Panda, Search Engine Optimisation, SEO | Tagged , , , , , , , , | Leave a comment

Conventional PPC Techniques Don’t Work For All AdWords Accounts

Posted on 23/03/2012 by Hannah Keane

Recent studies have shown that traditional PPC wisdom is not true for all AdWords accounts and while conventional rules work for some companies, there are certain techniques that should possibly be ignored. Never force account creation It is a common … Continue reading →

Posted in AdWords, Google, PPC | Tagged , , , , , , , , | Leave a comment

The Good, the Bad and the Googleplex

Posted on 16/02/2012 by Michael Mills

Is Google Good or Evil? 2002. Google was still very much the golden boy of the internet. Their clean and relevant results were even then making the competition look dated. Best of all, they were one of the good guys; … Continue reading →

Posted in Charity, Google, Google Plus, Google Plus Your World, PPC, Search Engine Optimisation, SEO | Tagged , , , | Leave a comment

Is Google Still the Future of Search Engine Optimisation?

Posted on 25/01/2012 by Michael Mills

Google has had a rough time of it of late. In the past month it has had to hobble its own browser’s rankings after the search giant breached its own rules on paid links; been accused of breaching trust for … Continue reading →

Posted in Ask Jeeves, Bing, Google, Google Chrome, Google Plus, Internet Marketing, Microsoft, PPC, Search Engine Optimisation, SEO, Yahoo! | Tagged , , , , , , | Leave a comment

“It don’t matter if you’re black or white” – well, it certainly does when it comes to hats, Google!

Posted on 09/01/2012 by alisonh

We’ve all heard the saying “Oh, How the Mighty Fall” – well Google are certainly feeling the brunt of that particular phrase at the moment. Google are well known for being strongly against websites that buy links and have thin … Continue reading →

Posted in Black tactics, Google, Google Chrome, Internet Marketing, Link Building, News, Search Engine Optimisation, SEO, Uncategorized | Tagged , , , , | Leave a comment

AdWords: The Quadruple Case Study

Posted on 22/12/2011 by Kate Hallé

Setting up a Google AdWords account is relatively straight forward, right? Think of a few words people use to search for your product or service, write a few short ads, put some money in the account and wait for the … Continue reading →

Posted in Internet Marketing, PPC | Tagged , , , , , , , , | Leave a comment

Will Facebook’s privacy bug affect the relevance of social media marketing?

Posted on 09/12/2011 by Kadie Dobson

Facebook’s latest privacy issue was once again the talking point of this week.The website’s bug saw some of Mark Zuckerberg’s private Facebook photographs being hacked and posted online (bizarrely on a bodybuilding forum, but let’s ignore that bit). Users claim that … Continue reading →

Posted in Article Marketing, Facebook, Google, Google Plus, Internet Marketing, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , , | Leave a comment