Tag Archives: google adwords

Google Releases New AdWords Auction Report Feature

Posted on 31/05/2012 by

Earlier this week Google released a new reporting feature called ‘Auction Insights’. This new tool allows advertisers to view a report that shows how much impression share they are getting for specific keywords, and who their main competitors are. Google … Continue reading →

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Google Announce Changes to AdWords ‘Rotate Evenly’ Settings

Posted on 03/05/2012 by

  This week, Google announced that major changes will occur to the AdWords rotation tool. The current rotation setting allows users to test new advertising techniques by selecting either ‘optimise for clicks’, ‘optimise for conversions’ or ‘rotate evenly’.  Next week, … Continue reading →

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Google AdWords Introduces Major Changes to Keyword Match Types

Posted on 26/04/2012 by

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading →

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AdWords: The Quadruple Case Study

Posted on 22/12/2011 by

Setting up a Google AdWords account is relatively straight forward, right? Think of a few words people use to search for your product or service, write a few short ads, put some money in the account and wait for the … Continue reading →

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Adwords Express: Advertising Made Easy For Local Businesses

Posted on 02/08/2011 by

On July 25th 2011, Google officially launched AdWords Express. First launched in October 2010 under the name ‘Google Boost’, the updated AdWords Express makes it simple, fast and stress-free for users to start advertising online. AdWords Express was essentially created … Continue reading →

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“Location targeting” in Google Adwords becomes more advanced.

Posted on 24/03/2011 by

Google has given the Adwords user a significant increase in control over one of the programme’s main features: location targeting. The location targeting feature means that businesses can display their adverts to users in specific geographic locations such as countries, … Continue reading →

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