Foundation SEO|Search Engine Optimisation Training

What this SEO | Search Engine Optimisation Training includes

Learn how to make your website attractive and visible to browsers by using natural Internet Search Engine Optimisation (SEO).

We are Internet marketing and Search engine optimisation specialists and we can show you how to drive more unique visitors to your website. Web marketing is much more complex than simple submissions to search engines. To achieve increased volumes of traffic, your website needs to be engineered for searching.

We train you to promote your business on the Internet through successful Organic Marketing. our custiomers regularly achieve 1st Page Search Engine Optimisation Listings. We teach how to get any website onto the first page, if not the top of all the major search engines.

This SEO foundation course also includes an introduction to Google Analytics and Social Media marketing.

Through our extensive research we know what works and what doesn't in SEO. The basis of this course is pure optimisation of the code in your site. All the Search Engine Optimisation (SEO) techniques we teach are natural and ethical. No Spam or Unauthorised techniques taught here.

SEO - An Explanation of Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of modifying a website so that it is Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs).

We understand what the search engines are looking for teach the techniques they give greater credibility to. We never teach "Black Hat" techniques to deceive each search engine, we only use natural and ethical Internet marketing techniques that are approved by the Search Engines. We show our customers how to achieve search engine listing results with longevity.

Search Engines, such as Google or Yahoo! send computer programs known as "spiders" or "robots" to scan your website. Your task is to understand how to present these spiders with the information they are looking for in order for the search engines to determine the value of your web site. We show you how.

Keywords for SEO

Search engine optimisation success is largely dependant upon the keywords selected. The course includes the use of Keyword Analysis tools.

How do you make your site more searchable?

It's simple really: intelligent keyword choices, well written html code and relevant content presented clearly to both the user and search engine alike will achieve good, long term results.

Search Engines change their rules all the time

Every year the search engines make major changes for both commercial and quality reasons. Google, Yahoo! and Bing regularly "spring clean" their listings to ensure only relevant sites are listed, and reject sites using trick optimisation methods. The search engines regularly acquire new search technology companies and launch new spiders and paid inclusion methods. We update all our SEO training regularly go keep up with these changes.

The search engines spider a massive number of files. There are 8 Billion plus web pages held in Google's database, We show you how to make sure that your website isn't just a drop in the ocean.

Why SEO Training from KPI?

Changes will always be a feature in the world of search engines - we understand this. Our team of Trainers puts a lot of research into developing their knowledge; we constantly monitor what gets results and what does not.

We teach you how to get your website listed where you want it to be, so that you get the visitors that you need. A website with bells and whistles is all very well but without visitors you have nothing.

The KPI SEO Training Approach

The KPI training approach is highly practical, participatory and hands on. We focus on the real issues and involve all participants, rather than just lecture to them. Training is undertaken in small groups to meet the needs of individual participants. Courses are supported by extensive materials for participants to take away and apply after the course, including a detailed course manual.

We also offer a free follow-up service by email or phone to all KPI trainees.