The Best SEO Tools

We have put together a summary of some of the Best SEO Tools that we use here at KPI and we hope that you will find it useful. We use these tools everyday when working on customer SEO campaigns as well as a range of custom SEO Tools that we build and maintain in-house. KPI can help you choose which of the Top SEO Tools to use on your SEO project and we also offer SEO Training that shows you how to use these tools effectively.

Hubspot Website Grader

A Top SEO Tool to start with and it’s free as well. Hubspot Website Grader promises to answer the questions: “Is Your Website Working?”, ”How well is your website doing?”, “Is it getting traffic?”, “Does it have SEO problems?” and “How popular is it in social media?”

We’re big fans of Website Grader at KPI; it’s quick and it’s free. It’s not the most sophisticated SEO Tool but you just enter your website URL, click “Generate Report” and wait a minute or two. The messages displayed while the SEO Tool does it’s processing are a little irritating though.

The score is out of 100, high scores are better and they even give you a badge to display your score (and gain themselves some back links, nice tactic).

Google Adwords Keywords Tool

Google provide one of the best SEO Tools at no cost and you don’t have to be an Adwords customer to use it although it is worth signing up for a free Google Account and logging in to avoid solving captchas.

Before starting any Internet marketing campaign, whether it’s SEO or PPC, it is essential that you invest some time on keyword research to identify the best searches (queries, keywords) to target.

Use a keyword tool, such as the Google Adwords Keywords Tool to check your keyword ideas, get statistics from Google on search volume and competitiveness, it will also show you related keywords e.g. if I enter the keyword “SEO Tools”, it provides 800 keyword suggestions including “google seo tools”, “seo free tools”, “top seo tools”, etc. I can also enter a web site address instead of a keyword to check what keywords Google has associated with a web site.

SEMRush

This SEO Tool is available with limited features for free but a subscriotion is required to unlock all the features. SEMRush is an SEO Tool for Google organic and AdWords competitors and keywords research. Enter a website and see what keywords it is ranking for! Enter your SEO competitors’ websites and discover their SERPs rankings and keywords. Enter your Adwords competitors’ websites and discover their Adwords keywords and Adverts. SEMRush will also help you discover who your SEO or Adwords competitiors are by looking at how many keywords you have in common.

Wordtracker

Wordtracker is one of the top SEO Tools for keyword research but it requires a subscription; Wordtracker includes a range of SEO Tools but is most famous for it’s keyword research tools. If you’re looking for some long tail keywords Wordtracker is a good place to start.

Spyfu

Spy on your competitor’s Adwords Adverts and keywords! Spyfu like many other of the best SEO Tools requires a subscription to access all the features. We use it most for Google Adwords but it has many other useful features and it’s a top SEO Tool for SEO, not just PPC.

SEOQuake Toolbar

SEOQuake is a very useful free toolbar for the Firefox and Chrome web browsers. The SEOQuake Toolbar provides SEO Tools including Keyword Density, Back link counts, Indexation and many others. The SEOQuake toolbar is provided by the same company that SEMRush.

SEOmoz Tools and Toolbar

SEOmoz is a leading provider of SEO Tools like “On-Page Keyword Optimization” and “Keyword Difficulty”. These SEO Tools identify which keywords or queries are your best targets. Some of the SEOmoz tools are free of charge and others require a monthly subscription. They also provide a very useful SEO Toolbar that provides SEO Tools built into your web browser. Keyword Difficulty is a top SEO Tool for telling you how difficult it is to rank for a query. It can often be an effective startegy to focus on ranking for less competitive keywords at first and then move on to more popular keywords later.

Google Webmaster Tools

Another top SEO Tool provided by Google free of charge that will tell you what keywords your are ranking for in the SERPs plus the number of impressions and clicks for those queries. Google Webmaster Tools also includes many other top SEO Tools.

Google Analytics

Yet another of the best SEO Tools is provided by Google free of charge. Google Analytics is a free web analytics tool for analysing your website traffic. Powerful, flexible and easy-to-use, Google Analytics helps you write better webpages, target ads more effectively, improve your conversion rates. Understand what search engine your website visitors used to find you, what keywords they searched for, what pages they looked at and what happened next; did they convert into a lead or sale?

Axandra Internet Business Promoter (IBP)

This is a paid-for SEO Tool that can help you get high search engine rankings. IBP includes a suite of tools for optimization, promotion and tracking and is suitable for DIY SEO as well as SEO Agency use. Optimize your web pages and links, get your website listed on all important search engines, directories and social media sites, track the results of your Internet marketing and search engine optimization activities. It produces a range of helpful SEO reports including on-page optimisation and a comparison of your website with the top ten competitors for your target keyword. One of the best SEO Tools for DIY SEO.

SEO Powersuite

SEO Powersuite from Link Assitant is another paid-for SEO Tool. This is widely used in SEO Agencies and it’s a top SEO tool for professionals. It includes a suite of programs:

Keyword research (Rank Tracker)
Checking rankings for keywords (Rank Tracker)
Content Optimization (WebSite Auditor)
Structure and HTML-coding analysis (WebSite Auditor)
Forming a link building strategy (SEO SpyGlass)
Link building and management (LinkAssistant)

The programs can be purchased individually or as a suite and there are different priced licences to suit different tyopes of user.

Yahoo Site Explorer

Yahoo Site Explorer is a free SEO Tool for back link research. There are doubts about how much longer it will remain available now that Yahoo! search results are powered by Bing.

MajesticSEO

MajesticSEO is a top SEO Tool that reveals more detailed back link information than the free tools do. It is provided by the same team that makes SEO Quake.

Open Site Explorer

Open Site Explorer is a free/commercial SEO Tool from SEOMoz; the SEOMoz monthly subscription includes the use of OSE.

So what’s the Best SEO Tool?

There is a bewildering array of SEO Tools available but please remember that the best SEO tool is the one between your ears; tools alone don’t produce masterpieces, you also need a craftsman.

We have listed some of the Top SEO Tools we use here but there are many other commercial and internally-developed SEO Tools that we we had to leave out to keep this piece reasonably concise.

Please Contact Us today for a no-obligation discussion with one of our SEO Consultants to see how we can help your SEO Campaign.