SEO is dead, again..
I’ve lost count of how many times I’ve heard that “SEO is dead” over the last decade, in fact it’s become a bit of an in-joke in the SEO world. In my view Businesses will always want to get traffic to their web sites from Search Engines, Search Engines will always use algorithms, SEOs will always be required.
That’s not to say that SEO doesn’t have to change all the time to keep up with the Search Engines. Google have been particularly busy in the last 18 months improving their technology.
Lazy SEO is dead; anyone that thinks that ranking for a competitive search phrase is easy should give it a try, then they’ll see how competitive it is now.
Professional SEO: proper strategy, up to date tactics, clear goals and focus on ROI, has a very healthy future.
What do you think? Please use the comments box below to let us know.