SEO for Charities

The internet is a competitive market place. It can be difficult for international businesses to achieve good online visibility, let alone relatively poor charities. Yet online fundraising arguably makes receiving donations easier than ever as visitors can donate with just a few clicks of the mouse.

The problem is that your donors have to find you first

We already help clients from a range of industries draw traffic into their websites. We are willing and able to put that experience to use in charity search engine optimisation work. Though charities and commercial businesses are very different, the benefits of search engine optimisation are the same; more website traffic means more exposure means more business. Our aim is to provide you with a regular flow of new visitors to your site, through popular search engines such as Google, Bing and Yahoo! One way to do this is through effective PPC charity management, the other is through search engine optimisation (SEO).

How Charity Search Engine Optimisation Works

As a Google Certified Partner, you can rest assured that we will reflect the same high standards as your charitable organisation. All our charity SEO techniques are compliant with search engine best practice. We understand that charities already have important demands on their funds and for that reason we are able to offer a free consultation. We will talk you through the work involved in charity search engine optimisation and discuss some of the potential options that we could pursue in order to increase the flow of traffic to your site.

As part of our main charity SEO service, we will begin by thoroughly researching keywords. Keywords are those phrases for which people who may potentially be interested in your website are searching for; strong keywords make for successful SEO. Once we have identified a relevant set of keywords we set about optimising your website, making it relevant to your potential visitors and easily accessible to search engines. Our dedicated copywriting team will tailor page content, link-building articles, press releases and other content to your keywords, creating relevant and interesting writing which is search engine friendly and increases your internet prominence. We will stay in touch with you every step of the way to ensure you are happy with our ongoing work for you.

We hope to continue to help charities achieve the search engine rankings they deserve. Contact KPI today to discuss your charity SEO requirements.