Landing Pages for PPC

A landing page is the first impression a potential customer gets of your website, so it needs to make a good impression. It can showcase a particular product or service, but should focus on a single message followed by a “call to action”. A “call to action” is some method of getting visitors to your site to actually interact with the company. It’s a basic trait of human psychology that we do what we’re told and simply telling visitors to “do this” or “do that” can have an amazing effect on your conversion rates. Your call to action could be anything from completing an enquiry form to making an order, downloading a report or joining a mailing list.

Landing pages for PPC are different to landing pages for SEO. For paid search campaigns, landing pages are designed to convert purchased clicks into sales or leads and will often be excluded from the natural Google search by a robots tag. When designing landing pages for SEO there is a greater need to achieve a balance between both search engine rankings and the ability of the page to convert visits.

KPI use dedicated landing page tools from Unbounce.com  to maximise the opportunities for your landing pages to convert website visits into leads or sales.

We will ensure that your landing pages:

• Are relevant to what the visitor is searching for
• Use clear design to communicate your message
• Are consistent with your website’s branding
• Include a clear call to action

KPI undertake A/B split testing of landing pages to optimise performance. We provide our clients with information on clicks and conversions across all landing pages so they have a clear picture of how their website is performing. Our landing pages integrate with Google AdWords to provide conversion data, enabling clients to measure account success.

We only require minimal input from your web developer to set up and maintain your landing pages at the outset of the project. From then on we will maintain your landing pages and keep them up to date.