We are looking for a creative, driven, self-starter individual wishing to develop a career in our Online Marketing team. You will be expected to gain a well rounded knowledge of business websites and demonstrate an appreciation of the internet and web user experience, web analytics and optimisation tools. We are looking for people based on experience and capacity, not necessarily on formal education.
YOU SHOULD HAVE SKILLS IN A COUPLE OR MORE OF THE FOLLOWING AREAS:
• Writing & blogging
• Internet research
• Social media management (Twitter, Facebook, Linked, Youtube)
• Online marketing campaigns
• Google Adwords, Analytics, Webmaster Tools, Apps, etc.
• Web data analysis and reporting
• Web design, html, CMS
PRIMARY RESPONSIBILITIES:
• Content strategy and creation for SEO and input on existing content strategies
• Keeping up to date with search engine ranking factors, both on-site and off-site
• Efficiently manage clients’ Adwords accounts and provide reports & recommendations
• Using Analytics data to make recommendations on website usability and enhancements
• Become a subject matter expert and provide training to clients
• Community (blog, news, forum) and social media promotion
• Content writing for our own Blog
YOU WILL BE RESPONSIBLE FOR FURTHER DEVELOPING:
• Keyword Ranking Reports
• Conversion metric success via search
• eCommerce Conversion Tracking
• Adwords Campaigns
CANDIDATE REQUIREMENTS:
• Must be passionate about helping build brands through creative online marketing techniques
• Enjoy research and writing
• Demonstrated ability to develop and manage business relationships
• Proficiency in MS Word and Excel
• Some Web design/html/CMS skills preferred but not essential
• Knowledge of Google Analytics, Adwords, Webmaster tools is a bonus
• Bachelors or Masters Degree in a Business or IT Related Field or equivalent experience
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