Google have implemented the changes in an attempt to balance consumer and advertiser interests, and insist the policy is simple, clear and transparent, respecting all European data protection laws and principles. They have also said users will receive notifications and can opt out of the new system by not signing into Google sites.
However, Google have been criticised by the media who suggest that their changes will betray the majority of users who are not used to having their information shared across a number of websites. The search engine giant was also advised by French privacy watchdog CNIL to pause the policy, due to concerns from EU data authorities regarding the combination of personal information shared across their services.
Google insist their commitment to privacy is as strong as ever and say they have designed the new policy to give users a better experience and make it possible for them to build a range of new products and services for consumers.
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