Google Algorithm Change History
“Those who don’t know history are destined to repeat it.” Edmund Burke.
I’m pretty certain that Burke wasn’t thinking about SEO but his words still apply. If you want your website to rank highly in Google’s SERPs it’s not enough to follow Google’s recommendations to the letter.
Many of Google’s recommendations make a lot of sense: focus on the needs of the user, create high quality, original content, etc. However if you follow all of their SEO recommendations to the letter you will struggle to achieve high ranking posiitons in the SERPs for competitive keywords.
We also need to anticipate where Google are going next, what recommendations will be coming down the line, so that we can plan our SEO tactics to avoid future problems. One of the SEO tactics we use a lot here at KPI is study Google’s history and use this to understand where they’re going.
SEOMoz have recently published an excellent history of Google’s algorithm changes and everyone working on SEO campaigns, both professional SEO consultants and businesses adopting a DIY approach to SEO, will benefit from reading this.