Category Archives: Internet Marketing

KPI at Retra’s Annual Industry Conference

When asked to deliver a presentation again at this year’s Retra conference, we were delighted to attend and offer our expertise. Our SEO expert Graham Loosley travels far and wide these days, and despite it being his birthday, he made … Continue reading

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How did Interflora get back in Google’s good books so quickly?

Risking the wrath of Google is never a good idea: just ask Interflora – who were recently caught out using dodgy SEO tactics. Overnight the online florist disappeared from Google’s search results for all their major search terms. With all … Continue reading

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KPI at the boat show

Our very own SEO expert, Graham Loosley, is very much in demand these days. He’s spoken at hundreds of conferences, meetings and events over the years, so when he was asked to deliver an SEO presentation at the Boat Show, … Continue reading

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As smartphone owners increase, it’s time to focus on mobile

For the less technically inclined out there, I should probably point out that this post is about smartphones – the nifty gadgets which combine the functionality of a mobile phone and a computer. I’m not talking about phone owners who … Continue reading

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Zen Buddhism and the Art of Link Building

It seems that since the latest Google Panda update, article directories have slowly become an outdated SEO tactic along with many others. With Google constantly updating its algorithm, article directories are now considered to be the easy way out when … Continue reading

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Search Engine Optimisation – shining a light on your patch of cyberspace

It was William Gibson who first popularised the word cyberspace in his seminal 1980s sci-fi novel, Neuromancer. Since then, the virtual world has become increasingly complex. People, companies and organisations now have a vast online presence, impossible to see all in … Continue reading

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“Olsen, draft a press release. The world needs to know…”

A digital press release isn’t just there to attract the eye of a harried newsdesk intern; it can boost your online reputation and drag people into your website. It’s what those sadly afflicted by buzzword retention call “link bait”. To … Continue reading

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The benefits of natural anchor text: why Bush is no longer a “miserable failure”

Once upon a time, you could type the words “Miserable Failure” into Google and the first hit would be George W. Bush. As if evidence were needed of the power of Search Engine Optimisation (SEO), a web-site that did not … Continue reading

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Bing’s Phoenix update – Yahoo! Site Explorer rises from the ashes

Yesterday, Bing released a major update of their webmaster tools, called Phoenix – presumably because animals beginning with ‘P’ are in. Or they like X-Men. The update has made several improvements, but the most exciting is the addition of Link … Continue reading

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Google Releases New AdWords Auction Report Feature

Earlier this week Google released a new reporting feature called ‘Auction Insights’. This new tool allows advertisers to view a report that shows how much impression share they are getting for specific keywords, and who their main competitors are. Google … Continue reading

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