Category Archives: Google

How did Interflora get back in Google’s good books so quickly?

Posted on 08/03/2013 by

Risking the wrath of Google is never a good idea: just ask Interflora – who were recently caught out using dodgy SEO tactics. Overnight the online florist disappeared from Google’s search results for all their major search terms. With all … Continue reading →

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Google dish out SEO setback to Interflora in the run up to Mother’s day

Posted on 24/02/2013 by

If you actually want people to see your website, you need to make sure it’s optimised so it appears high in the search results. However, you also need to make sure the strategies your SEO company use are ethical and … Continue reading →

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Do you need keywords in your domain name?

Posted on 05/10/2012 by

It seems the folks at Google are finally getting around to doing all the things they said they’d do. We’ve been telling customers for years that keywords in domain names won’t be as important. Now our predictions are finally coming … Continue reading →

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Search Engine Optimisation – shining a light on your patch of cyberspace

Posted on 14/07/2012 by

It was William Gibson who first popularised the word cyberspace in his seminal 1980s sci-fi novel, Neuromancer. Since then, the virtual world has become increasingly complex. People, companies and organisations now have a vast online presence, impossible to see all in … Continue reading →

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The decline of the corporate blog – Does it still have relevance?

Posted on 26/06/2012 by

The latest figures for Fortune 500 companies show that although 50% of companies had blogs in 2010, this had dropped to 37% in 2011. The reason for this has been long debated, with budget and time constraints, the rise of social … Continue reading →

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The benefits of natural anchor text: why Bush is no longer a “miserable failure”

Posted on 14/06/2012 by

Once upon a time, you could type the words “Miserable Failure” into Google and the first hit would be George W. Bush. As if evidence were needed of the power of Search Engine Optimisation (SEO), a web-site that did not … Continue reading →

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Google Releases New AdWords Auction Report Feature

Posted on 31/05/2012 by

Earlier this week Google released a new reporting feature called ‘Auction Insights’. This new tool allows advertisers to view a report that shows how much impression share they are getting for specific keywords, and who their main competitors are. Google … Continue reading →

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Google Chrome becomes the most popular web browser (sort of)

Posted on 23/05/2012 by

I was watching ‘Buffy the Vampire Slayer’ back in 2002 when I first realised that Google was going to be a big thing. When Willow asked the question, “Have you Googled her yet?” it sounded at least vaguely suggestive, but … Continue reading →

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Image and Photo SEO Tips

Posted on 16/05/2012 by

When it comes to SEO, images tend to be neglected. Although web designers, photographers and graphic designers can spend hours sourcing and creating the perfect pictures for your site, it’s important to remember that looks aren’t everything. Don’t use images … Continue reading →

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Google Releases New PageRank Update

Posted on 04/05/2012 by

Yesterday, Google released a new PageRank toolbar update. The release was a hot topic on Twitter for all bloggers and webmasters who have been desperately awaiting the new update since Google’s last PageRank release back in February. A PageRank is … Continue reading →

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