Work Experience Internship – Lewis’s Story

First, I think I’d better introduce myself. My name is Lewis. I’m 18 years old, and I’m currently coming towards the end of my second year at Sixth Form, studying Media, English Language and Graphic Design.

Lewis's graphic portrayal of himself

Lewis’s graphic portrayal of himself

Like most 18 year olds these days I spend a lot of my spare time online. Unlike most 18 year olds, I also spend a lot of time modelling with a particularly famous building brick. For the past two weeks however, I’ve been on a work experience internship with KPI, a neat business who specialise in various internet marketing solutions.

Infographics for Marketing

What I’ve been doing at KPI ties in with what I would like to do after college – graphic design. The two major projects during my time here were to create two infographics for separate companies.

An infographic is basically a visual representation of information. Nowadays web users want information as quickly as possible, which is why infograhics are becoming more and more popular in marketing.

Through creative design, you can give people compelling content in just one glance, enticing them to share via social media and link via their website. This in turn has a massive impact on your SEO, increasing traffic to your website.

KPI team

The delivery team at KPI from left to right: Lewis Hammond, Russell Welch, Hannah Keane, Sophie Wall, Jonathan Ferris, and Tom Bryant

How I Created the Infographics

Firstly myself and my fellow colleagues created and distributed a survey to the relevant target audience. Once we had gathered the responses I then collated the data, ensuring the graphic focused on more illustration than writing.
For the second infographic, we used data which had already been compiled by a relevant charity. With their permission we were able to create the graphic through their interesting facts and statistics. It was then up to me to illustrate that data attractively.

In making the infographics, it was important for myself and the rest of the team to ensure the data and information was easy to digest – a must for a visually appealing graphic.
One client has already published my infographic on their website and there is a strong possibility the second client will do the same. A pretty exciting prospect.

Social Media Graphics

Alongside the infographic creation, I was also tasked with creating cover graphics for companies to use on their Twitter and Google+ profiles. This required me to gain a strong understanding of the client’s industry – producing a design that would appeal to their target market and increase brand awareness.

This was a nice little deviation from the infographics, and I’m pleased to say that one of the cover designs I produced has been used by the company on their official Google+ profile, which is pretty humbling.

All in all, I’ve found my time here at KPI to be very beneficial. Not only has it helped me ensure that graphic design is something I’d like to do, but it’s given me a taste of what is required when working in this industry.

The working environment was also calm and relaxed, and dressing smartly for a change has been nice too! I’d really like to thank the team at KPI for allowing me to be a part of their team for these two weeks, and I hope what I’ve done helps.


Lewis Hammond – Graphic Artist –

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15 Years of Google Search

Imagine a world without Google. For many internet users it’s practically impossible to do.

Believe it or not, the company has only been around for 15 years. No organisation has quite

Google's Sergey Brin

Courtesy of Herr Kriss on Flickr

the same impact on millions of people and businesses around the world every day.

As search engine optimisation experts, we keep up-to-date with all of Google’s latest features and services. Let’s take a look back at the origins and key events of this search engine giant.


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Is Your Business Listed in the Right Places for Google Local Search?

Twenty percent of all search queries handled by Google have local intent. This means that one-in-five Google searches mention a town, city or regional name.

If you’re a business owner, people in your area are searching for your products and Google Local Search Pinservices right now – but have you taken the necessary steps to be found in Google’s local search results?

We examine the UK’s local search ecosystem in 2013 and discuss what your business should be doing to get found.

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Why Your Business needs to use Email Marketing Alongside Social Media

Statistics indicate that, in 2011, there were an estimated 3.1 billion email accounts worldwide. By the end of 2015, this figure is predicted to increase to over 4 billion. That is a lot of people using email – people who could easily be turned into customers (and ultimately sales) with the right marketing.

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Top Social Media Marketing Tactics for Businesses


Unless you have personal social media accounts, attempting to use these platforms for your business can be a very daunting prospect. Even social gurus struggle to adapt when it comes to using social media to promote their company. However, when looked into closely, social media isn’t too dissimilar from SEO marketing. Both tactics involve engaging audiences through producing content which compels, resulting in the post being ‘liked’ or ‘shared’, or encouraging users to follow your page. When SEO and social media marketing are used effectively, the outcome is increased traffic to your site and increased brand awareness.

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KPI Marketing Executive Climbs Snowdon

KPI Climbs Snowdon

After the Penguin 2.0 update, climbing back up the rankings seems like a near impossible task for many websites. Excel in hand, KPI marketing executives were tasked to cleanse and purify the backlink profiles of various companies across the web. What better way to prepare for climbing this metaphorical mountain than to send a KPI expedition to the summit of the very-real Mount Snowdon?

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Search Marketing Facts and Tips on Father’s Day

Father's Day Search Marketing

Last weekend was of course Father’s Day, a celebration where we thank and treat our doting Dads. Despite spending figures coming in higher for Mother’s Day, as revealed in Experian’s ‘Top Ten Facts for Father’s Day’, around 800,000 hours were spent on shopping for Father’s Day gifts in the UK. Here we take a look at how businesses can make the most of the celebrations we all know and love.

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Google Penguin 2.0: What is it?

We are about a fortnight on from Google’s latest spam fighting update, so now is a great time to see how the dust is settling in terms of which websites experienced a drop in their search engine rankings. Even more importantly, we can find out how you can avoid similar penalties.

Penguin Update

On 22nd May, Penguin 2.0 went live, representing Google’s biggest attempt yet to counter spammy or ‘black hat’ SEO link building tactics. Penguin was originally implemented in April last year and subsequent updates were released in May and October, although these were just minor tweaks compared to the impact of this latest version (hence it being referred to as 2.0, rather than 4, by Google’s own web spam team).


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Major Changes for Google’s Shopping Search Results

Since mid February, Google have been phasing out the free ad listings in their shopping search results. This major change marks a shift to a product listing advertising platform linked with Google AdWords.

Google Shopping

Google Shopping

It’s predicted that by the end of this summer, all shopping results will be paid for by advertisers. Google say this will improve the experience and make it easier for searchers, as well as helping merchants convert the right audience. But is that really the case?


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KPI at Retra’s Annual Industry Conference

Retra conference SEO presentation

When asked to deliver a presentation again at this year’s Retra conference, we were delighted to attend and offer our expertise. Our SEO expert Graham Loosley travels far and wide these days, and despite it being his birthday, he made the trip to London’s Lancaster Hotel to help electrical companies across the UK succeed in online marketing.

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