Risking the wrath of Google is never a good idea: just ask Interflora – who were recently caught out using dodgy SEO tactics. Overnight the online florist disappeared from Google’s search results for all their major search terms. With all this taking place just a couple of weeks before Mothering Sunday, it was expected to be a very costly blunder, but now, just a fortnight on from their initial disappearance, Interflora is back at the top of the rankings. So the question everyone is asking is: how has Interflora pulled off this comeback?
Continue reading “How did Interflora get back in Google’s good books so quickly?” »
Posted in Google, Internet Marketing, Link Building, Search Engine Optimisation, SEO
Tagged Google, Google disavow, Interflora, internet marketing, search engine optimisation, SEO, Webmaster Guidelines
If you actually want people to see your website, you need to make sure it’s optimised so it appears high in the search results. However, you also need to make sure the strategies your SEO company use are ethical and reliable. Interflora has become the latest big name company to get hit with a penalty from Google for breaking its rules. The timing couldn’t be worse for the online florist, with Mother’s Day right around the corner.
Continue reading “Google dish out SEO setback to Interflora in the run up to Mother’s day” »
2012 has been another year of strong growth for KPI; we’re proud of our team and we’re privileged to work with such great clients. We’re seeing increasing demand for our services and we have new campaigns scheduled to start every month for the foreseeable future.
We’re ready to start another group of Digital Marketing Trainees in January/February 2013 and we have vacancies in the following areas: SEO, PR, Link building, Copywriting, Social Media and PPC.
The candidates we’re looking for need to be fast learners, graduates in essay subjects or possibly with three good ‘A’ levels in essay subjects, and ambitious to build a career within a growing Agency.
All roles are based at our head office in Shrewsbury, Shropshire.
$100 Million spent every day on Google Adwords
Imagine being Google: every day they sell over $100 million of search advertising, this is split between 5.6 billion daily ad impressions on Search and 24.2 billion on the Display Network, when Google Ads are displayed on third party web sites.
In terms of Google Ad clicks daily, it’s around 237.9 million Google ad clicks across search and display. Continue reading “How do we spend $100 Million per day on Google Adwords?” »
Email marketing for mobiles
Smartphones are everywhere and soon the desktop won’t be the primary email device.
ReturnPath collected around a billion pieces of data in their research so their numbers are sound and the conclusion is Email marketers need to pay attention to smartphones. And if you’re not already an email marketer then perhaps the adoption of smartphones means that you should become one? Continue reading “Email is going mobile — marketers need to catch up [Infographic]” »
It seems the folks at Google are finally getting around to doing all the things they said they’d do. We’ve been telling customers for years that keywords in domain names won’t be as important. Now our predictions are finally coming true.
Matt Cutts first announced Google were thinking of changing the situation a couple of years ago, but it never happened. Then last Friday there was this:
Continue reading “Do you need keywords in your domain name?” »
SEO is dead, again..
I’ve lost count of how many times I’ve heard that “SEO is dead” over the last decade, in fact it’s become a bit of an in-joke in the SEO world. In my view Businesses will always want to get traffic to their web sites from Search Engines, Search Engines will always use algorithms, SEOs will always be required.
Continue reading “SEO is dead, again (Infographic)” »