It’s that time of year again when thousands of businesses all over the globe begin to fight for custom amongst the array of competitive sales and offers around Black Friday (25th November) and Cyber Monday (28th November).
However, times have changed. No longer are there just these two days where potential customers flock to the shopping centres searching for the best price. With online shopping fast becoming the nation’s first port of call for purchasing Christmas gifts, it’s crucial that your website is completely ready to start luring in potential custom.
Organisation is key! During the run up to Black Friday (approximately one week before) is almost like the rush hour for search engines, millions of retailers all trying to grab custom through steering their latest creations and offers through the same place at the same time. Beat the rush and give your company top search engine ranking, through uploading adverts early, improving performance and lessening the stress that all businesses go through during this busy time of year.
What’s your plan B? During organisation and planning it’s always good to have a backup plan. Competitors essentially want exactly the same result out of their adverts as you do and will more than likely be using the same keywords as you. Therefore, having a few back up ads on standby will increase the chances of your website remaining active with visitors at all times. After all, you may think you have the best ideas and marketing strategies around, but it’s always important to remember you may not be the only one thinking up these ideas.
Social Media! As mentioned in our previous blog post, social media is becoming a key internet advertising tactic. Therefore, creating social media marketing campaigns can help your business expand its reach and drive an increase in traffic towards your website. A simple thing like creating a Facebook, Twitter, and LinkedIn account for your business and uploading regular information regarding your latest products and offers will allow you to reach an even wider range of potential customers.
Unsure if your website is ready for Black Friday? Contact KPI today for a complementary SEO consultation..