Bing started powering Yahoo! UK search results in August 2011

Following the announcement of the Microsoft and Yahoo! Search Alliance update at long last the impact has reached the UK.

Microsoft just announced that earlier this month, Bing began to power Yahoo! Search organic results for the UK, France, the Republic of Ireland, Germany, Spain, and Italy. Microsoft and Yahoo! describe this as a “key milestone… as combine forces to accelerate innovation in the search space.” but what does it mean for Web site marketing?

Our advice is check with your Search Engine Optimisation Company or Agency for specific SEO tips regarding this change. If you don’t have access to this kind of SEO advice stick to the SEO fundamentals: focus on the needs of the search engine user, provide original content of high quality and follow the Search Engines’ quality guidelines.

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