Author Archives: Russell Welch

About Russell Welch

Copywriter and digital marketing person. Russell used to be a History teacher, and likes gardening, martial arts and all things Japanese. Google+

KPI at the boat show

Our very own SEO expert, Graham Loosley, is very much in demand these days. He’s spoken at hundreds of conferences, meetings and events over the years, so when he was asked to deliver an SEO presentation at the Boat Show, … Continue reading

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Do you need keywords in your domain name?

It seems the folks at Google are finally getting around to doing all the things they said they’d do. We’ve been telling customers for years that keywords in domain names won’t be as important. Now our predictions are finally coming … Continue reading

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Cheap Men and Expensive Women on Facebook

Men are cheap, women are expensive. It’s official. A new study courtesy of Kenshoo Social and Resolution Media has looked into gender differences on Facebook and discovered exactly that. While the claims may be valid in everyday life (I couldn’t … Continue reading

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As smartphone owners increase, it’s time to focus on mobile

For the less technically inclined out there, I should probably point out that this post is about smartphones – the nifty gadgets which combine the functionality of a mobile phone and a computer. I’m not talking about phone owners who … Continue reading

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Search Engine Optimisation – shining a light on your patch of cyberspace

It was William Gibson who first popularised the word cyberspace in his seminal 1980s sci-fi novel, Neuromancer. Since then, the virtual world has become increasingly complex. People, companies and organisations now have a vast online presence, impossible to see all in … Continue reading

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The benefits of natural anchor text: why Bush is no longer a “miserable failure”

Once upon a time, you could type the words “Miserable Failure” into Google and the first hit would be George W. Bush. As if evidence were needed of the power of Search Engine Optimisation (SEO), a web-site that did not … Continue reading

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Bing’s Phoenix update – Yahoo! Site Explorer rises from the ashes

Yesterday, Bing released a major update of their webmaster tools, called Phoenix – presumably because animals beginning with ‘P’ are in. Or they like X-Men. The update has made several improvements, but the most exciting is the addition of Link … Continue reading

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Google replaces Website Optimizer with Content Experiments in Analytics

The folks at Google seem to like getting rid of things at the moment, only to replace them with new, shiny, similar things. Recently we announced the demise of Google Places, which became Google+ Local. Now Website Optimizer is disappearing, … Continue reading

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Google+ Local: a better reason to use Google+?

Back in November, we announced that the inevitable had happened; Google had begun to create links between Google+ and its other products. Well, it’s happened again, with the announcement that Google Places is being replaced with Google+ Local. Google Places … Continue reading

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Yahoo! release ‘Axis’ – a new search tool

Yahoo!, of directory and webmail fame, have just launched an intriguing new tool that they claim “redefines what it means to search and browse the Web”. It is called Axis, and while it is certainly interesting, whether it will change the … Continue reading

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