Author Archives: Michael Mills

About Michael Mills

Copywriter and SEO, and head of the in-house copywriting team. Michael also coordinates link building campaigns and other SEO related tasks.

The Good, the Bad and the Googleplex

Is Google Good or Evil? 2002. Google was still very much the golden boy of the internet. Their clean and relevant results were even then making the competition look dated. Best of all, they were one of the good guys; … Continue reading

Posted in Charity, Google, Google Plus, Google Plus Your World, PPC, Search Engine Optimisation, SEO | Tagged , , , | Leave a comment

Is Google Still the Future of Search Engine Optimisation?

Google has had a rough time of it of late. In the past month it has had to hobble its own browser’s rankings after the search giant breached its own rules on paid links; been accused of breaching trust for … Continue reading

Posted in Ask Jeeves, Bing, Google, Google Chrome, Google Plus, Internet Marketing, Microsoft, PPC, Search Engine Optimisation, SEO, Yahoo! | Tagged , , , , , , | Leave a comment

KPI and Charity SEO: Helping Them Help the Heroes

Over the past month, we here at KPI have been very honoured to work with one of Britain’s leading charities; Help for Heroes. Established in 2007, Help for Heroes (H4H) raise funds to help injured servicemen and servicewomen returning from … Continue reading

Posted in Article Marketing, Blog, Charity, Facebook, H4H, Link Building, Social Media Marketing, Twitter | Tagged , , , , , , | Leave a comment

Why Do People Pay So Much for Google AdWords?

“Why are my competitors paying so much for their Google AdWords?” It’s a question we hear we all time. “It doesn’t make sense,” they usually say, “’IT Business Services’ is going to cost me ten pounds a click. We’re not … Continue reading

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When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move

When Shall We Three Meet Again? Um… catch you on G+?: KPI Call Google’s Latest Move We said it would happen and it has. Last night, Google unveiled the first of the new Google+ brand pages. A couple of weeks … Continue reading

Posted in Google, Google Plus, Internet Marketing, News, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , | Leave a comment

PageRank Update Is Good News for KPI

PageRank Update Is Good News for KPI Google have, as they periodically do, updated the PageRank feature of their toolbar and we here at KPI are pleased to have received a boost to our ranking. PageRank, for the uninitiated, is … Continue reading

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Corporate Friends: Facebook Pages More Popular than Company Sites

Corporate Friends: Facebook Pages More Popular than Company Sites If you contact an SEO company for help in improving your online visibility, it’s quite probable that one of the first bits of advice they will give you is to set … Continue reading

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Can’t Live With ‘Em, Can’t Rank Without ‘Em: Google to Index Facebook Comments

Can’t Live With ‘Em, Can’t Rank Without ‘Em: Google to Index Facebook Comments We’ve already spoken here on the blog about the increasing influence that social media is having on search engine results. Recent figures suggest that 16% of all … Continue reading

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Here Comes Google+: The Advent of Social Engine Optimisation?

Here Comes Google+: The Advent of Social Engine Optimisation? The inevitable has happened. Google has begun to integrate Google+ into its existing products and services. Google Reader has received a major redesign to bring it in line stylistically and operationally … Continue reading

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