Author Archives: Kate Hallé

About Kate Hallé

Kate is a member of the Google AdWords team at KPI. She has a background in communication strategy and now co-ordinates clients' campaigns, ensuring their AdWords spend is focused and effective. In her spare time she is a rock photographer and amateur filmmaker. She does not own a dog. Kate's Profile

AdWords: The Quadruple Case Study

Posted on 22/12/2011 by Kate Hallé

Setting up a Google AdWords account is relatively straight forward, right? Think of a few words people use to search for your product or service, write a few short ads, put some money in the account and wait for the … Continue reading →

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Twitter : Answers for Business Part 1

Posted on 29/11/2011 by Kate Hallé

Love it or hate it, Twitter is becoming an increasingly powerful way of connecting with your target market. Following last nights closure of the M1 due to the spillage of a lorry load of Marmite, the taste dividing spread was … Continue reading →

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