Author Archives: kate

Facebook EdgeRank: understand social media and capture your audience

Few of us understand it and very few of us have even heard of it; but Facebook’s EdgeRank is fundamental in the world of marketing via social media. Facebook EdgeRank is an algorithm that Facebook uses to determine what appears … Continue reading

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Google studies the incremental clicks impact of search advertising

PPC (pay-per-click) advertising is both an effective and popular online marketing tool. Over the next few years it has been estimated that around £25 billion is going to be spent on PPC ad campaigns. This kind of online advertising is … Continue reading

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Adwords Express: Advertising Made Easy For Local Businesses

On July 25th 2011, Google officially launched AdWords Express. First launched in October 2010 under the name ‘Google Boost’, the updated AdWords Express makes it simple, fast and stress-free for users to start advertising online. AdWords Express was essentially created … Continue reading

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Site Speed Report: the new feature in Google Analytics

The new feature that has emerged on the Google Analytics interface - Site Speed Report – enables website owners to both track and analyse individual page load time. It is a well-known fact that search engines favour user-friendly websites: namely useful … Continue reading

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“Location targeting” in Google Adwords becomes more advanced.

Google has given the Adwords user a significant increase in control over one of the programme’s main features: location targeting. The location targeting feature means that businesses can display their adverts to users in specific geographic locations such as countries, … Continue reading

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Facebook’s business pages become more ‘personal’

At last the most popular social networking site has taken the steps necessary to continue the ‘revolution’ in social media. Facebook has refreshed and updated the business pages on its website so that they are now more personalised, containing features already … Continue reading

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Are you a ‘content farmer’?

Due to recent Google updates the answer to this question is fundamental: your current and future search engine ranking may be at risk. In its constant battle against the spammers and the black hats Google has updated yet another one … Continue reading

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Google’s ‘Sandbox’

The Google Sandbox is the term given to a number of webmasters’ observations about the way Google ranks web pages in its index. In 2005, SEO experts noticed a sudden change in the rankings of their websites (evidently well optimised with a large amount … Continue reading

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How does Google Instant affect search performance?

At the beginning of September Google introduced a new feature – Google Instant – which allows Google to predict what the user is searching for whilst typing their search query. For example if I was searching for ‘car insurance online’ … Continue reading

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Will a blog boost my website’s search performance?

Blogging is yet another way in which you can build links to your website. So theoretically, yes, a blog will boost your search performance. The more links you have to your website the better your website’s search performance will be. … Continue reading

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