Author Archives: Kadie Dobson

About Kadie Dobson

Kadie is a member of the web marketing team at KPI. She is a Journalism graduate of John Moores University. Email: kadie.dobson@kpib.co.uk Google+

The decline of the corporate blog – Does it still have relevance?

The latest figures for Fortune 500 companies show that although 50% of companies had blogs in 2010, this had dropped to 37% in 2011. The reason for this has been long debated, with budget and time constraints, the rise of social … Continue reading

Posted in Google, Search Engine Optimisation, SEO | Tagged , , , , , , | Comments Off

New top level domain applicants announced

The full list of top level domain submissions was made available today. As previously discussed on the blog, personalised TLDs are currently in the process of being made available in a revolutionary move which looks set to transform the landscape … Continue reading

Posted in Domains | Tagged , , , , , , , | Comments Off

Image and Photo SEO Tips

When it comes to SEO, images tend to be neglected. Although web designers, photographers and graphic designers can spend hours sourcing and creating the perfect pictures for your site, it’s important to remember that looks aren’t everything. Don’t use images … Continue reading

Posted in Google, Search Engine Optimisation, SEO | Tagged , , , , , , , , , , | Comments Off

Extended Lease Domains Made Available to Site Owners

On May 1st, SEOs and website owners were treated to a new opportunity to possibly increase page ranking through a positive change in domain buying possibilities. The UK’s registry for domains originally announced in November that it would be changing … Continue reading

Posted in Domains, Search Engine Optimisation, SEO | Tagged , , , , , , | Comments Off

Have you been p..p…p…picked up by penguin?

Google’s latest update, called Penguin, has been the talk of the internet marketing world this week, causing ruffled feathers and met with a generally – ahem – frosty reception. Aside from paving the way for a seemingly unending number of … Continue reading

Posted in Google, Internet Marketing, Link Building, News, Search Engine Optimisation, SEO | Tagged , , , , , , , | Comments Off

How will the EU cookie law affect your business?

On the 26th of May the dreaded ‘EU cookie law’ comes into force. It was 2009 when the EU directive originally instructed members of the EU to create laws on locally stored files in regard to online privacy – particularly … Continue reading

Posted in News, Search Engine Optimisation, SEO | Tagged , , , | Comments Off

Internet Marketing and SEO Conference Speaker

For those who want to learn about SEO and development in the internet marketing world, there is perhaps no better way than through an engaging and inspirational conference led by a knowledgeable speaker. KPI’s very own Principal Consultant Graham Loosley … Continue reading

Posted in Internet Marketing, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , , , | Comments Off

Webmasters Warned Over Unnatural Links

Here on the SEO blog we commonly refer to black hat SEO tactics. One of the most common black hat tactics is poor quality link-building. We have recently been contacted by numerous site owners who have found themselves downgraded or … Continue reading

Posted in Google, Search Engine Optimisation, SEO | Tagged , , , , , , , , | Comments Off

Optimising Facebook profiles for search

As we’ve previously discussed on the blog, mobile web traffic is increasing, with nearly 12% of website traffic coming from smartphones and tablets alone. Beating even this, however, is Facebook, which sees 50% of its traffic coming from mobile users; … Continue reading

Posted in Facebook, SEO, Social Media Marketing | Tagged , , , , , , , , | Comments Off

Too Flash for their own good? SEO on Flash sites

Keep your website simple for improved SEO Sometimes designers let style get in the way of substance. It happened with the sleek new iPhone 4 case which caused the phone to lose signal, the cars which are modified to be … Continue reading

Posted in Internet Marketing, Link Building, Search Engine Optimisation, SEO | Tagged , , , , , , , , | Comments Off