Author Archives: Jonathan Ferris

About Jonathan Ferris

Jonathan is part of the copywriting and SEO team at KPI. He plays guitar and is a keen fan of football and tennis.

15 Years of Google Search

Imagine a world without Google. For many internet users it’s practically impossible to do. Believe it or not, the company has only been around for 15 years. No organisation has quite the same impact on millions of people and businesses … Continue reading

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Is Your Business Listed in the Right Places for Google Local Search?

Twenty percent of all search queries handled by Google have local intent. This means that one-in-five Google searches mention a town, city or regional name. If you’re a business owner, people in your area are searching for your products and … Continue reading

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KPI Marketing Executive Climbs Snowdon

After the Penguin 2.0 update, climbing back up the rankings seems like a near impossible task for many websites. Excel in hand, KPI marketing executives were tasked to cleanse and purify the backlink profiles of various companies across the web. What … Continue reading

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Google Penguin 2.0: What is it?

We are about a fortnight on from Google’s latest spam fighting update, so now is a great time to see how the dust is settling in terms of which websites experienced a drop in their search engine rankings. Even more … Continue reading

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Major Changes for Google’s Shopping Search Results

Since mid February, Google have been phasing out the free ad listings in their shopping search results. This major change marks a shift to a product listing advertising platform linked with Google AdWords. It’s predicted that by the end of … Continue reading

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How did Interflora get back in Google’s good books so quickly?

Risking the wrath of Google is never a good idea: just ask Interflora – who were recently caught out using dodgy SEO tactics. Overnight the online florist disappeared from Google’s search results for all their major search terms. With all … Continue reading

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Google dish out SEO setback to Interflora in the run up to Mother’s day

If you actually want people to see your website, you need to make sure it’s optimised so it appears high in the search results. However, you also need to make sure the strategies your SEO company use are ethical and … Continue reading

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