Author Archives: Hannah Keane

About Hannah Keane

Hannah is a member of the copywriting and SEO team at KPI. She enjoys ice skating and has a little dog called Hallie. Google+

Work Experience Internship – Lewis’s Story

First, I think I’d better introduce myself. My name is Lewis. I’m 18 years old, and I’m currently coming towards the end of my second year at Sixth Form, studying Media, English Language and Graphic Design. Like most 18 year … Continue reading

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Top Social Media Marketing Tactics for Businesses

Unless you have personal social media accounts, attempting to use these platforms for your business can be a very daunting prospect. Even social gurus struggle to adapt when it comes to using social media to promote their company. However, when … Continue reading

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Search Marketing Facts and Tips on Father’s Day

Last weekend was of course Father’s Day, a celebration where we thank and treat our doting Dads. Despite spending figures coming in higher for Mother’s Day, as revealed in Experian’s ‘Top Ten Facts for Father’s Day’, around 800,000 hours were … Continue reading

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KPI at Retra’s Annual Industry Conference

When asked to deliver a presentation again at this year’s Retra conference, we were delighted to attend and offer our expertise. Our SEO expert Graham Loosley travels far and wide these days, and despite it being his birthday, he made … Continue reading

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Zen Buddhism and the Art of Link Building

It seems that since the latest Google Panda update, article directories have slowly become an outdated SEO tactic along with many others. With Google constantly updating its algorithm, article directories are now considered to be the easy way out when … Continue reading

Posted in Internet Marketing, Link Building, Search Engine Optimisation, SEO, Social Media Marketing, Uncategorized | Tagged , , , , , , , | Comments Off

Google Releases New AdWords Auction Report Feature

Earlier this week Google released a new reporting feature called ‘Auction Insights’. This new tool allows advertisers to view a report that shows how much impression share they are getting for specific keywords, and who their main competitors are. Google … Continue reading

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Top PPC Tips From This Year’s SMX London Conference

  Last week Chelsea Football Club was full of SEO and PPC experts for SMX London, the world leading search engine marketing conference. The most accomplished search engine marketers in the world, including Search Engine Land editor Chris Sherman and … Continue reading

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Google Releases New PageRank Update

Yesterday, Google released a new PageRank toolbar update. The release was a hot topic on Twitter for all bloggers and webmasters who have been desperately awaiting the new update since Google’s last PageRank release back in February. A PageRank is … Continue reading

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Google Announce Changes to AdWords ‘Rotate Evenly’ Settings

  This week, Google announced that major changes will occur to the AdWords rotation tool. The current rotation setting allows users to test new advertising techniques by selecting either ‘optimise for clicks’, ‘optimise for conversions’ or ‘rotate evenly’.  Next week, … Continue reading

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Google AdWords Introduces Major Changes to Keyword Match Types

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading

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