Author Archives: Hannah Keane

About Hannah Keane

Hannah is a member of the web marketing team at KPI. She is a Journalism graduate of Sheffield Hallam University, and has a little puppy called Hallie. Google+

Google Releases New PageRank Update

Posted on 04/05/2012 by Hannah Keane

Yesterday, Google released a new PageRank toolbar update. The release was a hot topic on Twitter for all bloggers and webmasters who have been desperately awaiting the new update since Google’s last PageRank release back in February. A PageRank is … Continue reading →

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Google Announce Changes to AdWords ‘Rotate Evenly’ Settings

Posted on 03/05/2012 by Hannah Keane

  This week, Google announced that major changes will occur to the AdWords rotation tool. The current rotation setting allows users to test new advertising techniques by selecting either ‘optimise for clicks’, ‘optimise for conversions’ or ‘rotate evenly’.  Next week, … Continue reading →

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Google AdWords Introduces Major Changes to Keyword Match Types

Posted on 26/04/2012 by Hannah Keane

Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From mid May onwards, exact and phrase match keywords will … Continue reading →

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Conventional PPC Techniques Don’t Work For All AdWords Accounts

Posted on 23/03/2012 by Hannah Keane

Recent studies have shown that traditional PPC wisdom is not true for all AdWords accounts and while conventional rules work for some companies, there are certain techniques that should possibly be ignored. Never force account creation It is a common … Continue reading →

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Google’s Privacy Reforms: Bad News for You, Good News for Your AdWords

Posted on 06/03/2012 by Hannah Keane

Google’s New Privacy Policy Favours Advertisers Over Users   A couple of weeks ago we talked about Google‘s upcoming privacy policy change. Last Thursday saw the new policy’s launch, which will allow the company to collect private data from a … Continue reading →

Posted in AdWords, Google, Google Plus, News, PPC | Leave a comment

The future looks positive for all major Internet advertisers

Posted on 20/01/2012 by Hannah Keane

Reports released by a wide range of search engines have revealed that 2011 was a successful year for all major search advertisers. It is predicted that this success will also continue to grow throughout 2012, as search engines with generally … Continue reading →

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Your website has great rankings but no traffic….so what do you do?

Posted on 13/01/2012 by Hannah Keane

Having great visibility on a search engine will generally bring you a large amount of additional organic traffic. However, there are occasional unfortunate instances where this isn’t the case. If this happens there are several ways you can improve your … Continue reading →

Posted in Internet Marketing, PPC, Search Engine Optimisation, SEO, Uncategorized | Leave a comment

Twitter Introduce New Brand Pages to UK Marketers in 2012

Posted on 14/12/2011 by Hannah Keane

  Twitter has re-designed its services, allowing companies to have a greater presence on the mini-blogging website. Twitter has begun to follow in the footsteps of similar websites, such as Facebook and Google Plus, in allowing companies to have their own … Continue reading →

Posted in Facebook, Google Plus, SEO, Social Media Marketing, Twitter | Leave a comment

What is the best strategy with internet marketing?

Posted on 08/12/2011 by Hannah Keane

After recent stories of daily deal service Groupon breaching the Advertising Standards Authority code for the 50th time this year, due to unclear and non-existent deals, including cosmetic surgery and supermarket delivery services, it seems internet advertising websites are no … Continue reading →

Posted in Internet Marketing, Search Engine Optimisation, Uncategorized | Leave a comment

Black Friday! – Are you prepared?

Posted on 21/11/2011 by Hannah Keane

It’s that time of year again when thousands of businesses all over the globe begin to fight for custom amongst the array of competitive sales and offers around Black Friday (25th November) and Cyber Monday (28th November). However, times have … Continue reading →

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