On July 25th 2011, Google officially launched AdWords Express. First launched in October 2010 under the name ‘Google Boost’, the updated AdWords Express makes it simple, fast and stress-free for users to start advertising online.
AdWords Express was essentially created for local businesses targeting local customers on the web. It is also an ideal starting point for local businesses with no prior online advertising experience.
How can I start using Adwords Express?
Setting up Adwords Express takes less than five minutes. It’s this simple: all you need is a mailing address. And, if you want to keep that private, AdWords Express will do that
Even if your company doesn’t have a website, you can direct your AdWord clicks to a free Google Places page that Google will help you set up if you don’t already have one.
What sort of companies is Adwords Express targeting?
It’s important to remember that this new offering from Google (the world’s largest online advertising platform) is only effective for businesses and services who want to attract customers who live and shop in the local area (or happen to be in the area at the time of their search).
It’s not going to work for businesses that cast a wide net with their advertising, such as record labels or B2B internet start-ups. Where it’s effective is with the local hairdresser, cafe, beauty spa and others who cater to a local client base.
AdWords Express figures out which keywords bring your company’s advert up for display on a local prospective customer’s computer or smart phone.
Your advert will appear either on the top or right-hand side of the search results page and will also be shown on Google Maps with a blue pin. As the term ‘pay-per-click’ suggests, you only pay when your advert is clicked on.
How does Adwords express compare to Google Adwords?
It’s easier to use
AdWords Express is much easier to set up and manage than Google AdWords. There is no need to monitor or update regularly with AdWords Express. All you have to do is check the results you’re generating. This gives advertisers a quick and easy way to connect with prospective customers online, and grow their business as a result.