Monthly Archives: December 2011

AdWords: The Quadruple Case Study

Posted on 22/12/2011 by Kate Hallé

Setting up a Google AdWords account is relatively straight forward, right? Think of a few words people use to search for your product or service, write a few short ads, put some money in the account and wait for the … Continue reading →

Posted in Internet Marketing, PPC | Tagged , , , , , , , , | Leave a comment

SEO vs Social Media: Which Is More Important?

Posted on 21/12/2011 by Kadie Dobson

Webmarketing123’s State of Digital Marketing Report showed interesting figures for SEOs last month. The majority of B2B marketers (57%) and almost half of B2C marketers (41%) said SEO had the biggest impact on their lead generation goals of all online marketing tactics. By contrast, … Continue reading →

Posted in Facebook, Google, Google Plus, Internet Marketing, LinkedIn, PageRank, PPC, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , | Leave a comment

Charity SEO for Christmas 2011

Posted on 18/12/2011 by Graham Loosley

Charity SEO for Christmas 2011 To celebrate another successful year at KPI we are topping up our Charity Fund with some additional Pro Bono days. We welcome applications from Charities for help with any Digital Marketing projects including WordPress CMS … Continue reading →

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Twitter Introduce New Brand Pages to UK Marketers in 2012

Posted on 14/12/2011 by Hannah Keane

  Twitter has re-designed its services, allowing companies to have a greater presence on the mini-blogging website. Twitter has begun to follow in the footsteps of similar websites, such as Facebook and Google Plus, in allowing companies to have their own … Continue reading →

Posted in Facebook, Google Plus, SEO, Social Media Marketing, Twitter | Leave a comment

Will Facebook’s privacy bug affect the relevance of social media marketing?

Posted on 09/12/2011 by Kadie Dobson

Facebook’s latest privacy issue was once again the talking point of this week.The website’s bug saw some of Mark Zuckerberg’s private Facebook photographs being hacked and posted online (bizarrely on a bodybuilding forum, but let’s ignore that bit). Users claim that … Continue reading →

Posted in Article Marketing, Facebook, Google, Google Plus, Internet Marketing, Search Engine Optimisation, SEO, Social Media Marketing | Tagged , , , , , , , | Leave a comment

What is the best strategy with internet marketing?

Posted on 08/12/2011 by Hannah Keane

After recent stories of daily deal service Groupon breaching the Advertising Standards Authority code for the 50th time this year, due to unclear and non-existent deals, including cosmetic surgery and supermarket delivery services, it seems internet advertising websites are no … Continue reading →

Posted in Internet Marketing, Search Engine Optimisation, Uncategorized | Leave a comment

KPI and Charity SEO: Helping Them Help the Heroes

Posted on 01/12/2011 by Michael Mills

Over the past month, we here at KPI have been very honoured to work with one of Britain’s leading charities; Help for Heroes. Established in 2007, Help for Heroes (H4H) raise funds to help injured servicemen and servicewomen returning from … Continue reading →

Posted in Article Marketing, Blog, Charity, Facebook, H4H, Link Building, Social Media Marketing, Twitter | Tagged , , , , , , | Leave a comment