Imagine a world without Google. For many internet users it’s practically impossible to do.
Believe it or not, the company has only been around for 15 years. No organisation has quite
the same impact on millions of people and businesses around the world every day.
As search engine optimisation experts, we keep up-to-date with all of Google’s latest features and services. Let’s take a look back at the origins and key events of this search engine giant.
Where Did It All Begin?
The company we know as Google began life in 1996 as the research project of two PhD students named Larry Page and Sergey Brin. Originally hosted on the Stanford University servers, the search engine existed under the name BackRub.
Google were not the first search engine. When Brin and Page registered the business in September 1998, they had several competitors, including big names like Ask Jeeves, Goto and Yahoo!
The Late Nineties – Google Establishes Dominance
What set Google apart from its competitors was the development of their PageRank system. Other engines ranked sites depending on the prevalence of the search term in question. Google, on the other hand, analysed the relationships between websites, awarding higher ranking positions to sites with high numbers of good quality links from other sites.
Their system worked, consistently returning more accurate search results than other engines. This is what made Google the first choice for so many internet users.
In this period they also began selling search terms to businesses. This decision, coupled with their rising popularity, transformed the search engine industry into one of the most lucrative businesses in existence. Paid search and PPC advertising remain a huge source of revenue for Google to this day.
2000 Onwards – Google Keeps Growing
By the early 2000s Google was handling approximately 80% of all online search queries, and it still commands a leading share today. After the company’s initial public offering in 2004, their stock price quadrupled. This made 1,000 Google employees millionaires overnight – and not just the executives, even the company’s masseuse’s stock options afforded her a 3,000-square-foot dream house.
Although Page and Brin own just 16% of the company, their combined net worth is currently estimated at £30 billion.
Over the years Google has branched off into other areas including email, known as Gmail, social networking with Google+, mobile operating systems in the form of Android, and computer hardware such as Chromebooks.
Google Search 15 Years On
Today Google Search remains as popular as ever. As well as being an incredibly handy tool for the general public, it helps businesses connect with potential customers.
When running a business, you don’t always have time to keep up with all of Google’s latest developments. But if you want to be found by new customers and retain existing ones, it’s vital that your website is ready for their latest updates or you might find yourself plummeting down the rankings.
That’s where we come in.
We help businesses optimise their websites so they appear at the top of the Google Search results – also known as SERPs or Search Engine Results Pages. We do this by creating engaging content for your site, managing your PPC accounts and providing excellent technical support and SEO consultation.
If your business needs expert SEO help, get in touch with our team today.