These days, if you have a business, you have a website. And if you have a website, you need people to see it. The trouble is, the Internet is getting bigger by the day and most websites get lost way down in the search results.
We can help your customers find you.
Marketing for the Internet
When people don’t have enough customers in store, they use marketing to bring more people through the door. You should do the same for your website.
We use a variety of internet marketing techniques to help our clients, including Search Engine Optimisation (SEO), Pay Per Click (PPC) campaigns and social media and email marketing. But it all boils down to improving quality, impressing the search engines and attracting people’s attention.
Search Engine Optimisation (SEO)
One of the best ways to get more people visiting your website is to get it ranking higher in search results. It’s well known that people are much more likely to click on the results at the top, and if you appear on page two or lower down in the rankings you’re unlikely to get many visitors. This study shows that nearly 70% of people click the top three results of your average search.
We’ve helped hundreds of companies improve their search rankings, and use ethical techniques that follow Google’s guidelines.
In optimising your website we’ll make it better for users as well as the likes of Google. That means professionally written content and blog posts, as well as technical advice on layouts, calls to action and HTML tags. Plus we have the knowhow to tweak the things you can’t see, helping search engines understand the site and improving its authority. As part of the campaign we’ll earn links to your site from relevant, good quality sources, and we’ll help you with keyword research so the phrases you target are more likely to generate sales.
Google AdWords and PPC
If you need more people visiting your website and making purchases quickly, you can always pay for visitors by advertising online. Pay Per Click campaigns like Google AdWords mean you pay when someone clicks on your ad. We can help manage your account (while you retain access to it), so you get more clicks, more leads and more sales – all while keeping your costs down.
You don’t just have to have your ads on the search engine results pages. We can show you how to advertise using remarketing and other techniques, so people who have been on your site before will see your ads as they browse other areas of the Internet.
Social Media and Email Marketing
Although your website is your real presence online, social media accounts and email campaigns are great for generating extra traffic and promoting sales, new products and special events. We will help you set up and manage your Facebook, Twitter, Google+ and LinkedIn pages, as well as exploring strategies using useful sites like Pinterest.
Email remains your best chance of turning a lead into a sale; we can help with that, too. We’ll advise you on the timing and content of newsletters, and encourage more people to sign up.
Regular Reports and a Transparent Service
As well as expert advice, problem resolution and copywriting services, we will send you regular in-depth reports outlining exactly what we’ve done each month and the effects on your search rankings and website traffic. You’ll also have calls with one of our top internet marketers so you know exactly what’s going on with your campaign.
Whatever you do, don’t just make your website prettier. Make sure people can find it.
Give us a call for a free, no-obligation assessment of your site, or contact us online.